Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > Mac Blog Discussion

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old Jan 11, 2013, 10:46 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
A Behind the Scenes Look at a Steve Jobs Keynote




Former Apple employee Don Melton has been sharing a unique look behind the scenes of the Safari development team. Melton was the team leader on both the Safari and WebKit products that are now used by millions of users on iOS, the Mac, and Windows.

Previously, Melton explained how the Safari name came about, and the tale of Safari's User Agent string and the strategies his team used to keep the project under wraps.

Today, he shared details of the launch of Safari some ten years ago at the Macworld Expo in 2003. One of the more revealing sections of the piece looks behind the scenes at Steve Jobs' rehearsals for his presentation and some of the things that could have gone wrong.

Of course, thanks to Jobs' impeccable preparation, the Safari presentation -- and everything else that was revealed that day -- went off without a hitch.
Quote:
Until I watched that video I found and posted of the Macworld keynote, I had completely forgotten what else was announced that day. Which is pretty sad considering I saw Steve rehearse the whole thing at least four times.

But you have to realize I was totally focused on Safari. And Scott Forstall, my boss, wanted me at those rehearsals in case something went wrong with it.

There's nothing that can fill your underwear faster than seeing your product fail during a Steve Jobs demo.

One of my concerns at the time was network reliability. So, I brought Ken Kocienda, the first Safari engineer, with me to troubleshoot since he wrote so much of our networking code. If necessary, Ken could also diagnose and duct tape any other part of Safari too. He coined one of our team aphorisms, "If it doesn't fit, you're not shoving hard enough."

[...]

Most of the time during those rehearsals, Ken and I had nothing to do except sit in the then empty audience and watch The Master Presenter at work -- crafting his keynote. What a privilege to be a spectator during that process. At Apple, we were actually all students, not just spectators. When I see other companies clumsily announce products these days, I realize again how much the rest of the world lost now that Steve is gone.
The full article is worth a read for anyone who wants a peek behind the Apple curtain.

Article Link: A Behind the Scenes Look at a Steve Jobs Keynote
MacRumors is offline   0 Reply With Quote

 
MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
What do you think happened to Steve Jobs' personal iPhones & the Keynote iPhones? iPodJedi iPhone 4 Dec 19, 2013 07:03 PM
Steve Jobs iPhone Keynote Invalidates Apple's Rubber-Banding Patent in Germany MacRumors MacRumors.com News Discussion 178 Oct 1, 2013 06:01 PM
Paperback Version of 'Steve Jobs' Biography Coming September 10 with Younger Jobs on Cover MacRumors MacRumors.com News Discussion 97 Jun 19, 2013 09:50 AM
Aaron Sorkin's Steve Jobs Biopic: Three 30-Minute Scenes Taking Place Before Three Product Launches MacRumors MacRumors.com News Discussion 147 Jun 12, 2013 02:57 PM
Apple's Former Keynote Address Producer Files Suit Claiming Steve Jobs Promised Lifetime Position MacRumors Mac Blog Discussion 130 Aug 26, 2012 02:22 PM

Forum Jump

All times are GMT -5. The time now is 05:45 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC