Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > Apple Systems and Services > Programming > App Store Business, Legal and Marketıng

Reply
 
Thread Tools Search this Thread Display Modes
Old Jan 5, 2013, 12:57 PM   #26
firewood
macrumors 603
 
Join Date: Jul 2003
Location: Silicon Valley
Quote:
Originally Posted by thewitt View Post
I'm telling you it's very possible to make good money in iOS app development if you do the work, real work, and create an interesting and useful app.
You make the interesting assumption that interesting and useful apps involving real work always make more money than those that aren't and don't.

I do a fair amount of competitive analysis in my particular product niche. I buy and test a lot of my competitor's apps. I can tell you from this analysis that useful and difficult to develop apps are often in the bottom half of the store, and free or quickie cruft can be in or near the top of the category (including a few apps that don't even work correctly!). Marketing and luck play a very large part in making good money from apps.
firewood is offline   0 Reply With Quote
Old Jan 5, 2013, 08:46 PM   #27
thewitt
macrumors 68000
 
thewitt's Avatar
 
Join Date: Sep 2011
My statement comes from success as an iOS developer.

You are correct that marketing is important. Just like selling any other product. You cannot just build it and expect they will buy it.

I stand by my initial statement however that the majority of the apps in the App Store are poorly thought out, poorly executed junk and would not sell in interesting quantities under any circumstances.
thewitt is offline   0 Reply With Quote
Old Jan 7, 2013, 01:42 PM   #28
CalWizrd
macrumors 6502
 
Join Date: Jun 2011
Location: NYC/Raleigh, NC
As one who spent about a year of evenings and weekends developing a reasonably solid (and productive, in my opinion) iPad app, I can give you some insight into my experience.

Was it worthwhile? Well, it has paid me back for an iMac and a couple of iPads and iPhones. But, if I calculate the hourly return, it's a whole lot less than the minimum wage.

I will admit... I have not done any marketing. I suspect I could sell a couple thousand more copies (@ $3.99) if I did. Since it is more of a gratifying hobby than an income producer, I'm not sure if I want to devote any more hours.

Of course, one never knows what the future holds.
__________________
"Democracy is a pathetic belief in the collective wisdom of individual ignorance." -- H.L.Mencken
CalWizrd is offline   0 Reply With Quote
Old Jan 7, 2013, 05:11 PM   #29
thewitt
macrumors 68000
 
thewitt's Avatar
 
Join Date: Sep 2011
If you want to sell any product, you have to market that product.

iOS apps are no different.

Our add campaign for the last app we did included $25k in print ads placed in magazines catering to our customers. Sales paid for the ad costs in less than a week from publication.

You cannot simply build it and expect people to find you, you need to go out and sell...

Unless you are writing apps for beer money, you need to have a business plan and treat it like a business, or you will reap very few benefits from your efforts.
thewitt is offline   0 Reply With Quote
Old Jan 12, 2013, 09:57 PM   #30
A Hebrew
macrumors 6502a
 
A Hebrew's Avatar
 
Join Date: Jan 2012
Location: Minnesota
Quote:
Originally Posted by CalWizrd View Post
As one who spent about a year of evenings and weekends developing a reasonably solid (and productive, in my opinion) iPad app, I can give you some insight into my experience.

Was it worthwhile? Well, it has paid me back for an iMac and a couple of iPads and iPhones. But, if I calculate the hourly return, it's a whole lot less than the minimum wage.

I will admit... I have not done any marketing. I suspect I could sell a couple thousand more copies (@ $3.99) if I did. Since it is more of a gratifying hobby than an income producer, I'm not sure if I want to devote any more hours.

Of course, one never knows what the future holds.
If I may ask, what app is it?
__________________
2012 13" MacBook Air | 2012 27" iMac | iPad 3 | iPhone 5
A Hebrew is offline   0 Reply With Quote
Old Jan 12, 2013, 10:11 PM   #31
thewitt
macrumors 68000
 
thewitt's Avatar
 
Join Date: Sep 2011
Quote:
Originally Posted by CalWizrd View Post
As one who spent about a year of evenings and weekends developing a reasonably solid (and productive, in my opinion) iPad app, I can give you some insight into my experience.

Was it worthwhile? Well, it has paid me back for an iMac and a couple of iPads and iPhones. But, if I calculate the hourly return, it's a whole lot less than the minimum wage.

I will admit... I have not done any marketing. I suspect I could sell a couple thousand more copies (@ $3.99) if I did. Since it is more of a gratifying hobby than an income producer, I'm not sure if I want to devote any more hours.

Of course, one never knows what the future holds.
How much effort did you put into marketing? If you spent a year in development, how many man hours promoting?
thewitt is offline   0 Reply With Quote
Old Jan 13, 2013, 12:23 AM   #32
xStep
macrumors 68000
 
Join Date: Jan 2003
Location: Lost in Minneapolis
Quote:
Originally Posted by thewitt View Post
How much effort did you put into marketing? If you spent a year in development, how many man hours promoting?
CalWizrd stated; "I will admit... I have not done any marketing".
__________________
My App: CameraTime - Time lapse photography for novice and advanced users.
xStep is offline   0 Reply With Quote
Old Jan 13, 2013, 03:46 PM   #33
CalWizrd
macrumors 6502
 
Join Date: Jun 2011
Location: NYC/Raleigh, NC
Quote:
Originally Posted by A Hebrew View Post
If I may ask, what app is it?
You might guess from my handle... it's called CalWizrd. It does a lot of pretty neat (in my opinion) date related stuff in addition to various calendar views. E.g. when is the next time your birthday will fall on a Thursday, or how many business days until next Christmas, etc. All sorts of stuff like that.
__________________
"Democracy is a pathetic belief in the collective wisdom of individual ignorance." -- H.L.Mencken
CalWizrd is offline   0 Reply With Quote
Old Jan 14, 2013, 08:18 AM   #34
ArtOfWarfare
macrumors 601
 
ArtOfWarfare's Avatar
 
Join Date: Nov 2007
Send a message via Skype™ to ArtOfWarfare
Quote:
Originally Posted by CalWizrd View Post
You might guess from my handle... it's called CalWizrd. It does a lot of pretty neat (in my opinion) date related stuff in addition to various calendar views. E.g. when is the next time your birthday will fall on a Thursday, or how many business days until next Christmas, etc. All sorts of stuff like that.
I think Wolfram Alpha also does all of that... which Siri utilizes so you might be able to just ask Siri. (If she doesn't there's always the Wolfram Alpha app.)
__________________
Battery Status - On the Mac App Store
The only app that'll estimate when your wireless devices will need their batteries changed.
Including the ones paired with other Macs on your network.
ArtOfWarfare is offline   0 Reply With Quote
Old Jan 14, 2013, 08:28 AM   #35
CalWizrd
macrumors 6502
 
Join Date: Jun 2011
Location: NYC/Raleigh, NC
Quote:
Originally Posted by ArtOfWarfare View Post
I think Wolfram Alpha also does all of that... which Siri utilizes so you might be able to just ask Siri. (If she doesn't there's always the Wolfram Alpha app.)
I only touched on some of the capabilities. There's a lot of stuff that it does that you can't get through Wolfram.
__________________
"Democracy is a pathetic belief in the collective wisdom of individual ignorance." -- H.L.Mencken
CalWizrd is offline   0 Reply With Quote
Old Jan 14, 2013, 01:37 PM   #36
firewood
macrumors 603
 
Join Date: Jul 2003
Location: Silicon Valley
Quote:
Originally Posted by thewitt View Post
My statement comes from success as an iOS developer.
No.

Your success comes from running a mobile app business. Not from just being an iOS developer. And running a business involves a lot more knowledge, skill (and luck) than just being an iOS app developer.

One can become an iOS developer without doing any business planning, competitive analysis, marketing, PR, advertising, and etc.. Once upon a time (circa 3 years back), an independent iOS developer could do that, possibly get lucky and potentially earn a lot more than just a monthly salary. Currently, due to more than a magnitude more apps competing for visibility, success today requires significantly more business savvy. So, a competent developer might still be able to get a financial return from an iOS development related job or contracting opportunity, but as an independent, the odds are really tiny unless they can also run a competitive business, and all that that involves above and beyond app coding and mobile UX design skills.

Of course business knowledge alone won't do it either. I've heard more than my share of MBAs with their really bad ideas for mobile apps. Some taking their investors to the cleaners.
firewood is offline   0 Reply With Quote

Reply
MacRumors Forums > Apple Systems and Services > Programming > App Store Business, Legal and Marketıng

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 11:05 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC