|Jan 15, 2013, 12:13 PM||#1|
New York Times Columnist Goes Undercover, Secretly Creates Best-Selling App
The New York Post reports on Bob Tedeschi, a former columnist for the New York Times' Gadgetwise blog who was sent undercover in 2010 to develop an app. The story was eventually spiked, but Tedeschi kept the project going.
The app he created, Bobo Explores Light, received an Apple Design Award and a number of other accolades and praise. Tedeschi used a pseudonym to avoid any favorable treatment by Apple or anyone else because of his job at the Times, and after the app proved so successful, he was moved from Gadgetwise to a gardening column.
Article Link: New York Times Columnist Goes Undercover, Secretly Creates Best-Selling App
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