Chances are Google has more revenue & profits than Apple. They have a search engine, Android, RELIABLE Maps, etc.
Search Engine, Customer gets to use it for free
Android, Third Parties get to use it for free
Maps, Customer gets to use it for free
ETC, Customer gets to use it for free
Questions:
How many people actually pay attention to the ads on Google searches?
How many people still access Gmail via the web and see ads, vice accessing Gmail from an Email Client that does not show ads?
How many people pay attention to the ads on Google Maps?
I use Google services, but hardly ever see the ads or give the ads any consideration. And I think a lot of people are the same.
To me this means a couple things:
1) Advertisers will eventually understand the returns for there investment in advertising with Google is not worth it and they will either not advertise on Google or pay less to advertise on Google.
2) Google will be forced to make ads more obtrusive to the customer.
3) Google is selling the customers information, which may eventually piss off the customer. Some people like privacy.
Google does not have any physical products that they sell for a profit (if there is profit, the profit margins on the Nexus line are nil for Google). Google's online services are (monetarily wise) free for the customer. How does that make them any money close to the profit margins that AAPL makes?