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Old Jan 23, 2013, 03:50 PM   #1
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Samsung Retakes Title of World's Largest Semiconductor Customer from Apple in 2012




Research firm Gartner today shared its estimates of global semiconductor purchases for 2012, finding that Samsung has retaken the title Apple had gained in 2011 when it leapt over both Samsung and HP. Samsung (28.9% growth) and Apple (13.6% growth) registered as the biggest winners in 2012, as the overall market declined by 3% with Sony (1.9%) and Lenovo (0.3%) being the only other top-ten companies showing positive performance.
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"Although Samsung and Apple continue to go from strength to strength, other leading electronic equipment makers fared less well, and six of the top 10 reduced their demand in 2012," said Masatsune Yamaji, principal research analyst at Gartner. "In addition to a weak macroeconomic situation, a dramatic change in consumer demand contributed to a reduction in semiconductor demand in 2012.
Yamaji pointed to the strong shift to mobile devices as a primary reason for the overall decline in the semiconductor market, with traditional computers that require significantly higher semiconductor content experiencing relatively poor sales in the face of smartphone and tablet popularity.

Top Ten 2012 Semiconductor Customers (Billions of Dollars)
Samsung and Apple together now account for over 15% of the world's semiconductor market, up from roughly 12% in 2011.

Gartner's numbers measure the total silicon content of all products designed by Apple and each of its competitors, a metric known as Design TAM. This is distinct from Purchasing TAM, which would attribute to a given company only the amount actually purchased by the company. As an example of the difference between the two metrics, semiconductors purchased by a third-party manufacturing partner would generally count toward the primary company's Design TAM but not its Purchasing TAM.

Article Link: Samsung Retakes Title of World's Largest Semiconductor Customer from Apple in 2012
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Old Jan 23, 2013, 03:52 PM   #2
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So Samsung spent more money on semiconductors? I don't get what this is supposed to tell us. That they buy more units? That they pay more per unit? Seriously, people will write anything these days for click bait.
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Old Jan 23, 2013, 03:57 PM   #3
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The only point I see to this article post is another worthless apple vs samsung flame war.
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Old Jan 23, 2013, 03:58 PM   #4
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Numbers in this table does not tell the whole story. Given the fact that Samsung itself is one of the largest semiconductor manufactures in the World, it means that in total (purchased and it owns chips) Samsung uses way more chips than any other companies. Still some people will probably tell that the numbers of Samsung's "sold" phones/tablets are fake because those are "shipped" units
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Old Jan 23, 2013, 03:58 PM   #5
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Well... That was pointless. Summary: Samsung now buys more semiconductors for their products.
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Old Jan 23, 2013, 04:01 PM   #6
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Originally Posted by slffl View Post
So Samsung spent more money on semiconductors? I don't get what this is supposed to tell us. That they buy more units? That they pay more per unit? Seriously, people will write anything these days for click bait.
When Apple was on the top, it was interpreted as the fact that Apple has huge over over suppliers which allows them to get lower component prices. Perhaps now same could be said about Samsung. Also Apple's reduced influence may mean higher component prices (and negative consequences for AAPL)
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Old Jan 23, 2013, 04:01 PM   #7
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Breaking news: Samsung sells more washing machines than Apple. Apple stock drops more than 30%!

Does anyone see the fallacy above?
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Old Jan 23, 2013, 04:02 PM   #8
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In other news: Samsung sells more washing machines than Apple!
At least Samsung does not use chips in their cables (hint: Thunderbolt)
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Old Jan 23, 2013, 04:02 PM   #9
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Well... That was pointless. Summary: Samsung now buys more semiconductors for their products.
I think reading between the lines, one can surmise that Samsung requires a lot more semiconductors than Apple and the reason why the numbers are so close is because of the presumably because of the large discount Samsung Fabs gives Samsung Electronics.
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Old Jan 23, 2013, 04:02 PM   #10
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What next, which company buys the most batteries?!
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Old Jan 23, 2013, 04:03 PM   #11
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Quote:
Originally Posted by slffl View Post
So Samsung spent more money on semiconductors? I don't get what this is supposed to tell us. That they buy more units? That they pay more per unit? Seriously, people will write anything these days for click bait.
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The only point I see to this article post is another worthless apple vs samsung flame war.
And this is different from several articles that appear here?

Threads not even about Samsung (or any competitor) wind up being stupid pissing contests
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Old Jan 23, 2013, 04:04 PM   #12
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They use chips for their fridges/freezers/ovens/microwaves. This is hardly unexpected.
Until we see an iKettle, it's kinda expected that Samsung will be buying more chips for everything they make.
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Old Jan 23, 2013, 04:05 PM   #13
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Reading between the lines, Samsung stands to lose a giant customer as Apple moves to TSMC for semiconductors.
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Old Jan 23, 2013, 04:06 PM   #14
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They use chips for their fridges/freezers/ovens/microwaves. This is hardly unexpected.
Until we see an iKettle, it's kinda expected that Samsung will be buying more chips for everything they make.
Yes but conversely - when Apple was the chief purchaser - it was "impressive" because Apple only does x,y,z. So naturally the "stat" is of interest. And I believe (sincerely) if Apple was announced to still be on top - there would be some stupid backslapping going on here as if this stat was uber important or revealed anything more than what it does.
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Old Jan 23, 2013, 04:08 PM   #15
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When Apple was on the top, it was interpreted as the fact that Apple has huge over over suppliers which allows them to get lower component prices. Perhaps now same could be said about Samsung. Also Apple's reduced influence may mean higher component prices (and negative consequences for AAPL)
still is on top
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Old Jan 23, 2013, 04:20 PM   #16
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= no2 outside USA, Samsung is kicking ass with its CHOICE of smartphones , giving the consumer the choice of screen size and form factors is a GOOD THING ,not a bad thing, should wake up from the torpor its been in since SJs death and gets back to innovating instead of incrementally updating and reacting to the competition it "might" keep its head afloat, other wise its heading back to the dark days of just churning out pretty, expensive, boxes with nothing on them that anyone wants.

Actually i hope gets driven out of the smartphone and tablet markets eventually, and gets back to producing and investing in its desktops

as far as semi conductors go, isnt there only like 3 companies that actually MAKE these things anyway, everyone else just rents their machines
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Old Jan 23, 2013, 04:23 PM   #17
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Actually i hope gets driven out of the smartphone and tablet markets eventually, and gets back to producing and investing in its desktops
Please be quiet (**** got blanked). And you used wayy too many icons for a post.
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Old Jan 23, 2013, 04:27 PM   #18
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= no2 outside USA, Samsung is kicking ass with its CHOICE of smartphones , giving the consumer the choice of screen size and form factors is a GOOD THING ,not a bad thing, should wake up from the torpor its been in since SJs death and gets back to innovating instead of incrementally updating and reacting to the competition it "might" keep its head afloat, other wise its heading back to the dark days of just churning out pretty, expensive, boxes with nothing on them that anyone wants.

Actually i hope gets driven out of the smartphone and tablet markets eventually, and gets back to producing and investing in its desktops

as far as semi conductors go, isnt there only like 3 companies that actually MAKE these things anyway, everyone else just rents their machines
Really ! Last I read- still had some 65% profits in mobile space and 60% or more market share in tablets !
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Old Jan 23, 2013, 04:29 PM   #19
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Originally Posted by lilo777 View Post
Numbers in this table does not tell the whole story. Given the fact that Samsung itself is one of the largest semiconductor manufactures in the World, it means that in total (purchased and it owns chips) Samsung uses way more chips than any other companies. Still some people will probably tell that the numbers of Samsung's "sold" phones/tablets are fake because those are "shipped" units
You didn't read the article properly. At about the last third it explains that you are exactly wrong.
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Old Jan 23, 2013, 04:29 PM   #20
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Please be quiet (**** got blanked). And you used wayy too many :apple: icons for a post.
TBH it's faster to type "Apple" rather than ":apple:"
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Old Jan 23, 2013, 04:30 PM   #21
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Actually i hope gets driven out of the smartphone and tablet markets eventually, and gets back to producing and investing in its desktops
That was a joke, right?
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Old Jan 23, 2013, 04:34 PM   #22
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Samsung preparing for their own demise?
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Old Jan 23, 2013, 04:34 PM   #23
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A prestigious title indeed.
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Old Jan 23, 2013, 04:35 PM   #24
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When you thing about how few products Apple makes, even being second is pretty amazing.
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Old Jan 23, 2013, 04:36 PM   #25
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Queue the AAPL is doomed posts in 3...2...1...

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