http://www.bbc.co.uk/news/business-21192913
puts apple at 8.6% market share globally, way behind nokia 21.3% and Samsung 25.2%
This is a third year in a row drop of apple share, that was once up at around 15% with the iPhone and iPhone 3G, its been falling since.
One phone model (different ram sizes and last years model still for sale don't count)= no choice, and a consumer base that wants choice of handsets, different sized screens, and a battery that lasts a full day without being charged means apples market share will continue to dwindle until it cottons on to the fact that people are past the iPhone as fashion statement, and now want a device that actually works, is robust enough to exist outside a padded case without getting chipped and scratched, and has expand-ability to add storage via an micro SD, replace the battery so you can carry a spare, and have the battery life to last a full day.