If, in fact, Apple decides to ignore the public outcry on the perceived lack of innovation and releases an 5S with a small upgrade to the camera...it is... the beginning of the end. They've lost a good chuck of retail investors in the downward slide of the stock. People can't afford to upgrade for just a new coat of paint, or a more pixels in the on board camera. Lots of Apple fans are over the sluggish advances in the iphone. Slapping a faster processor in the same phone isn't going to cut it. The time is now to skip the "S" cycle and show the world what they're made of.
No more milking the consumer base.
Great companies die all the time for bad planning. Apple is setting the stage for the fall of the century. A nice bucket of cold water in the face is needed.
If Cook holds up a 5S in a product release conference and claims "it's a new revolutionary..blah.. blah... blah." When in fact it's just upgrading a few .25 cent components, that's all she wrote for 2013. The negative spin will be confirmed. The sour grapes on the street will be cast in stone. Forget it. There will be no 2014 for the iphone6. People will of moved on. You can't play games with consumers at this stage in a companies growth cycle. They're at the top of the hill and the downward slope is appearing faster than once imagined.