Can someone please tell me what the point of iTunes in the Cloud (or Match) on an Apple TV is? You can already stream your music to your Apple TV over wifi direct from your computer without having to waste your network download gigabytes. It's not like you can use an Apple TV without a computer and there must be very few people who don't download the music they've purchased onto their computer. Don't get it.
My parents have just an ipad and an Apple TV - no computer. This way they can just stream music and videos they have purchased from iTunes on the Apple TV - works great and easy to use too.
Interesting; I wasn't aware that you didn't need a computer. Elegant but not having a means of backing stuff up is still too risky a strategy for me.
I have a scenario:
your library is on your home computer
you are away from home (conference, work, friends house) and want to listen to your content
I see this would be big in schools as an example.
Take your Apple TV with you elsewhere you mean? Yes I suupose but you can also do this by plugging an iPad into a TV with HDMI cable.
These scenarios don't explain the point of iTunes in the Cloud or Match in, what I imagine are, the majority of use cases ie having an Apple TV plugged into your home TV and you own a computer (that's turned on @mrzippy) with your content on it. Not criticising, just seems like a lot of effort on Apple's part to go to with little, if any, advantage, in fact it will cost you in network download. Feel like I'm missing something here, maybe there is something else coming for which this is needed.