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Old Jan 29, 2013, 06:26 PM   #1
Rogifan
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How Tim Cook Should Really Be Running Apple

Love this satirical piece from Forbes: http://www.forbes.com/sites/ericjack...running-apple/
I especially liked the first four:
  • Grow Apple’s (AAPL) market share. But keep margins above 44%.
  • Put out 8 different versions of the iPhone simultaneously, including ones with larger screens, like Samsung. But keep the margins above 44% and recall you only get the full profit benefit of a new iPhone in the 2nd half of its production run.
  • Spend billions on marketing like Samsung. But let the product sell itself so that it stays premium.
  • Get more people in the emerging markets on to the iOS platform. But don’t put out a cheaper iPhone and sacrifice margins.

If only Apple were Amazon, where you can miss Wall Street expectations and have your stock climb 10% afterwards.
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