|Feb 3, 2013, 12:22 PM||#1|
Ron Johnson's JCPenney....not good
Walked through a JCPenney store the other day and was shocked at how garbage it felt. I'd say maybe 10% of the store had the new "shop" concept. The rest of it was anything but and was a hot mess. Store was practically empty yet most of the racks and tables of clothses were a mess. And the store has these awful hanging signs contrasting JCP's price to competitor's prices. Also I've heard they're bringing back sales again.
How can JCP expect retain existing customers and attract new customers when their strategy seems to be changing every month? If Johnson really believed in his original vision he should have stuck it out and put all the focus on redesigning the stores as quickly as possible. Johnson announced his vision in January 2012. Having only 10% of stores redesigned a year later isn't cutting it.
"When we se something huge and powerful we aspire to make it small and meaningful."— Jony Ive
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