|Feb 3, 2013, 10:52 PM||#1|
Vanity URLs for AppStore.com Debut in Super Bowl Commercial
Apple introduced App Store Short Links a few days ago, giving developers a way to promote their apps with easy to remember App Store URLs.
At the end of the commercial, there is a promotion for the film's companion app, directing viewers to AppStore.com/StarTrekApp. This link takes users to the app page in the App Store, functioning in the same way as the traditional itunes.apple.com link.
According to Apple's Developer notes, the vanity URLs will be assigned to apps when they are submitted to the iTunes App Store or the Mac App Store.
As Apple points out, the shortened links are ideal for developers who want to share an app in a print ad, a TV or radio spot, an app trailer, or on a billboard.
The simple domain names can be directed towards individual apps or all of the apps a company produces. In demand names that result in naming conflicts will result in a search page, so Apple is encouraging developers to create unique names for apps to prevent future problems.
Article Link: Vanity URLs for AppStore.com Debut in Super Bowl Commercial
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