You shouldn't need to hold the option key down during boot to boot off the USB key.
Bootcamp Assistant should have already set that drive as the next boot device.
When you hold the option key down, it's bypassing anything that Bootcamp Assistant did for you.
You may need to re-do the Bootcamp Assistant from the start, but first I would try just booting the system without doing any option key.
http://manuals.info.apple.com/en/boot_camp_install-setup.pdf