|Feb 5, 2013, 09:21 AM||#1|
Apple Product Placement Reaches New Heights in Netflix Show 'House of Cards'
Engadget notes that there appears to be a somewhat extreme example of Apple product placement in an episode of the new made-for-Netflix show House of Cards.
The site points out that the shot shown above, occurring 31 minutes and 42 seconds into episode six, appears to show nine Apple devices between just two people.
According to an update on the original article, sources involved in the shooting of the scene shared that Apple provided a significant amount of free equipment for the show and that those devices were what happened to be available for a scene in which characters were monitoring multiple police radio feeds.
Apple's products have long been featured in movies and television shows, despite Apple's claims that the company does not pay for such placements. The company does, however, provide free devices for product placement, and Apple's popularity and design aesthetic have led many films and shows to take advantage of such offers.
House of Cards is the first program to be commissioned by the streaming movie and TV show service for exclusive broadcast on Netflix.
Article Link: Apple Product Placement Reaches New Heights in Netflix Show 'House of Cards'
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