|Feb 5, 2013, 12:26 PM||#1|
Apple Promotes Self-Published Titles with New 'Breakout Books' Section
Apple today introduced a new section of the iBookstore, featuring books that have been independently author-published to the iBookstore. Entitled "Breakout Books," the curated collection highlights titles that have earned four and five star reviews.
The featured books are organized into four categories: Romance, Sci-Fi & Fantasy, Mysteries & Thrillers, and More to Explore. There are 70 books in the section.
According to The New York Times, price is a major incentive for the promotion, as most of the books in the featured section retail for far below the cost of a traditional publishing house book. The majority of the titles are priced at $6.99 or less, making them more affordable than the average book.
eBook self-publishing and distribution platform Smashwords is where many of the featured*titles originated. The site uploads submitted content to Apple, and founder Mark Coker says the relationship has been mutually beneficial, with many titles hitting Apple's best seller lists in a short period of time.
Article Link: Apple Promotes Self-Published Titles with New 'Breakout Books' Section
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