|Feb 5, 2013, 03:29 PM||#1|
Apple's Public Relations Department Opening Up Under Tim Cook
For years, Apple Public Relations has issued press releases for major product announcements, handed out exclusives and loaner units to a few select reporters and columnists, and occasionally signed off on an interview with one of the senior executives when it suited their marketing message. That strategy gave the company millions of dollars in free marketing with news outlets writing about every bit of information they can find.
These days, according to the Wall Street Journal, Apple's public relations department is a little more proactive. Last week, Apple issued a press release to announce iOS 6.1, a comparatively minor software release.
Of course, even when Apple PR is more forthcoming, it can still rely on the press to cover every move it makes.
Article Link: Apple's Public Relations Department Opening Up Under Tim Cook
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