|Feb 7, 2013, 02:20 PM||#1|
The end of Apple (as we know it)
Short story: Apple is no longer innovating and have nothing to offer anymore besides "faster and thinner".
Long (ranty) story:
In the early 90s, I was the only kid in my class with a Mac and it never crashed. Peers claimed Apple was stupid as it lacked "game-ability". Then, iRevolution took place and my family's early allegiance to Apple became pride in their products. Ever since, we have been avid and proud followers and buyers of Apple of their revolutionary products... at least until recently.
Around the time when Apple switched from Motorola chipsets ("G") to Intel and the iPod took center-stage, our Apple products began to suffer from un-Apple-like failures: "Superdrives", screens, batteries, overheating, trackpads, etc... My G4 PowerBook still runs today (10 years!), but family's 1st gen Intel MBP started sputtering after 3 years --- i.e. once past Apple Care. Same with my current laptop and the iMac G5... many (expensive) issues. I am willing to pay for quality... but Apple's computers are not of the same quality as before, yet price is still that of a luxury (high-quality) item. Thus, we are buying less Apple computers as a result.
But Apple were forgiven for their loss in computer quality (imo) due to their innovation with The iPhone and all things "touch", with Ooohhhs and Aaaahhs. Apple was leading and controlling the innovation train. Changing the way we communicate with FaceTime, destroying Palm and other out-of-date bulky phone softwares.
Now, where are we today? What is new in the iPhone 3, 4, 5, 6? iPad 3, 4, 5? MacBook Pros? iMacs? If we neglect "faster and thinner" from Apple's promotional material, where are we? No optical disc? iCloud? Retina displays? These are small applications of technology and not innovative products. I will give them Thunderbolt... very clever and quite amazing technology! But they are struggling to penetrate the market, which is understandable given price-point and state of economy. Hopefully this can be improved soon. Then there is the creature called the "Mac Pro"... abandoned by Apple since 2010 (I don't count minor upgrades!). In fact, the Mac Pro is so outdated if fails new EU regulation now. Therefore, I ask:
Q1) WHERE IS APPLE'S INNOVATION?
Q2) HOW TO JUSTIFY THE APPLE PRICE?
I cannot find answers to these questions, therefore, I think Apple will join the ranks of mediocre companies that make products/profits but no longer innovate. The end of Apple as we know it?
15" MBP, 2.8 GHz, 4 GB RAM, 500 GB HD
20" iMac G5, 2 Ghz, 1 GB RAM, 250 GB HDD
Purple iMac G3 333 MHz, 96 MB RAM, 6 GB
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