|Feb 8, 2013, 12:08 PM||#1|
Enterprise Information Workers Favor Microsoft Tablets and Apple Phones
Information workers in the enterprise sector would like a Microsoft tablet but an Apple phone, according to Forrester Research's annual Mobile Workforce Adoption Trends survey of 10,000 enterprise staff (via AppleInsider).
For tablets, preferences were 32% Microsoft Surface, 26% iPad and 12% Android tablet. For phones, the figures were 33% iPhone, 22% Android and just 10% Windows Phone.
Notably, 79% of respondents said that they don't currently use a tablet for work purposes, with only 17% saying that they're not interested in using one, suggesting that there remains a substantial market opportunity should companies be willing to support tablets.
The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.
Article Link: Enterprise Information Workers Favor Microsoft Tablets and Apple Phones
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