Apple Updates Retina MacBook Pro with New Processors, Drops Pricing on 13-Inch Models and High-End MacBook Air - Page 2

CJM · Feb 13, 2013, 07:59 AM

Well I'm surprised.. But I'm going to hold on til the Haswell refresh. Does this mean that we won't see updates til much later in the year?

Unggoy Murderer · Feb 13, 2013, 07:59 AM

Quote:

Originally Posted by JaySoul

So nobody was buying them...

Nonsense, it's because people have being buying them they're lowering the pricing. I know several people with a rMBP, only one has the 13" so Apple are doing something right here.

Obviously just another "Apple is Doomed" post. What a load of...

nexusrule · Feb 13, 2013, 07:59 AM

Quote:

Originally Posted by JaySoul

So nobody was buying them...

Actually if you look at Apple price history you will notice that they systematically lower prices of products that use new, expensive technology (like retina display) 6-8 months after release due to optimization in production. It's always happened and it will no doubt happen again with the new iMac in summer/autumn.

moxxey · Feb 13, 2013, 08:00 AM

Quote:

Originally Posted by noob17

No Price Change in the UK Store

No mate, look more carefully, the pages haven't been updated at all. All the specs are the previous model.

Apple UK haven't updated anything yet.

Tigger92 · Feb 13, 2013, 08:00 AM

Quote:

Originally Posted by Sky Blue

All the college kids have Retina MacBook Pros?

You would be surprised to see just how many are on the campus where I work. The majority of students have macbook/pro/air (more than windows laptops) and many of them are retina based.

kyjaotkb · Feb 13, 2013, 08:00 AM

No love for Europe, though. Prices are still difficult to swallow...
http://store.apple.com/fr/browse/hom...ly/macbook_pro

samcraig · Feb 13, 2013, 08:00 AM

"The PC industry over the years, the way that companies competed were two things: specs and price. And so people would want to say, "I've got the largest drive," or, "I've got the fastest processor," or in the camera business people began to say, "I've got the most megapixels."

The truth is, customers want a great experience, and they want quality. They want that "Aha!" moment each time that they use the product. And that's rarely a function of any of those things. These are things that technology companies invent because they can't have a great experience, and so they talk about the spec of something. - Tim Cook

Ivan0310 · Feb 13, 2013, 08:00 AM

Quote:

Originally Posted by JaySoul

So nobody was buying them...

I would think not--most things I've read about it say that the display is woefully underpowered. Apple needs to seriously upgrade the GPU to fix performance issues. Plus, there wasn't enough price difference compared to the 15" rMBP, so people probably were opting for it instead given its better performance.

Tankmaze · Feb 13, 2013, 08:01 AM

I've predicted that apple would update the mbp to ivy in march.
So we shall see haswell mbp in late 2013 then around oct or nov

mbarriault · Feb 13, 2013, 08:01 AM

Undoubtably people going to blame this on "decreased sales" and "Apple's end is here" etc. I think it's more likely that it's a step towards the Retina models replacing the non-Retina, which they can't do so long as they are more expensive. Time passes, component prices go down, and they can decrement the price at a good pace, rather than wait and wait and wait and BOOM their halo laptop line goes down by $500 each, upsetting the profits, supply chains, and people who recently bought the non-Retina models.

wschutz · Feb 13, 2013, 08:01 AM

Quote:

Originally Posted by willmtaylor

Hah. Walk around a college campus, ANY college campus and see how long you can hold onto that thought. Nice try though.

I think the comment is more lined up on the fact that Apple is not selling as many as it used to, or if you want it in another words... people are not replacing their laptops as often they used to

And I am one of those who won't replace the mac for a very long time. I have a MBP from 2011... and it serves all my needs (the retina display is appealing but for my use I prefer a good external monitor, and I don't want to pay for a new laptop when I don't need it).

Quote:

Originally Posted by mbarriault

Undoubtably people going to blame this on "decreased sales" and "Apple's end is here" etc. I think it's more likely that it's a step towards the Retina models replacing the non-Retina, which they can't do so long as they are more expensive. Time passes, component prices go down, and they can decrement the price at a good pace, rather than wait and wait and wait and BOOM their halo laptop line goes down by $500 each, upsetting the profits, supply chains, and people who recently bought the non-Retina models.

Apple's end is a fact. Regardless of the cost of the parts... innovation is something that Apple did in the past (and more than innovation it should be named as challenging the competitors by including technologies from others in their devices), and now is just a manufacturer of laptops and phones.
Its competition has taken over, and the revolution is over. Now it is time to share the market with the competitors who actually compete on both technology and price, the latter being something Apple still thinks is not worth fighting for (but we'll see how that changes as sales get hurt over time

The Samurai · Feb 13, 2013, 08:02 AM

Common sense prevails

anzio · Feb 13, 2013, 08:02 AM

Quote:

Originally Posted by samcraig

"The PC industry over the years, the way that companies competed were two things: specs and price. And so people would want to say, "I've got the largest drive," or, "I've got the fastest processor," or in the camera business people began to say, "I've got the most megapixels."

The truth is, customers want a great experience, and they want quality. They want that "Aha!" moment each time that they use the product. And that's rarely a function of any of those things. These are things that technology companies invent because they can't have a great experience, and so they talk about the spec of something. - Tim Cook

This still holds true. The site mentions the increase in performance and reduction of price. However, it doesn't gloat about it being its only feature. The retina page boasts OS X features and the experience.

skaertus · Feb 13, 2013, 08:02 AM

Quote:

Originally Posted by tmoney468

When do you guys think the Haswell refresh will happen? I'm in dire need of a new laptop, but I can wait a couple months if it means a new Processor/spec bump. Fwiw, I'm interested in the 15" rMBP

Haswell is being released in June. However, I have no idea of when Apple plans to upgrade the 15-inch model to feature these processors, especially if the refresh came in February (although a minor one). The new 15-inch models can come as early as June, but they may come later (which is more likely), in July or August, perhaps.

That's an interesting move for Apple. I didn't think price drops were coming so early.

Hakone · Feb 13, 2013, 08:02 AM

This makes better sense.

Andy-V · Feb 13, 2013, 08:03 AM

Quote:

Originally Posted by tmoney468

When do you guys think the Haswell refresh will happen? I'm in dire need of a new laptop, but I can wait a couple months if it means a new Processor/spec bump. Fwiw, I'm interested in the 15" rMBP

It'll be a little while yet, June/July time.

ChrisTX · Feb 13, 2013, 08:03 AM

I love my 15" MacBook Pro, but the minute they make a retina MacBook Air, I'm sold!

iSunrise · Feb 13, 2013, 08:06 AM

Quote:

Originally Posted by tmoney468

When do you guys think the Haswell refresh will happen? I'm in dire need of a new laptop, but I can wait a couple months if it means a new Processor/spec bump. Fwiw, I'm interested in the 15" rMBP

Haswell should happen between May 27 and June 7, 2013. Not sure when Apple decides to refresh them, but it should happen pretty soon afterwards.

KPOM · Feb 13, 2013, 08:07 AM

Nice move by Apple. Hopefully this jumpstarts sales. It's a great product.

Soulweaponry · Feb 13, 2013, 08:07 AM

Quote:

Originally Posted by ChrisTX

I love my 15" MacBook Pro, but the minute they make a retina MacBook Air, I'm sold!

Better yet, a retina macbook air 15 inch. THAT would be incredible. Doubt it will ever happen though

garybUK · Feb 13, 2013, 08:08 AM

No update to the 15" on the UK Store......

MsQueen · Feb 13, 2013, 08:09 AM

Can someone explain what the Haswell refresh is? I keep seeing it mentioned.

syd430 · Feb 13, 2013, 08:10 AM

So the base model 13" rMBP still has the same processor?

ajkst1 · Feb 13, 2013, 08:10 AM

Price drop could also signal that they've cut the cost of making them? I know it goes against the reasoning that lower costs equals a higher margin, but maybe Apple is setting up for a Retina only MBP lineup? While Retina Airs sound amazing, I still think they require a bit more oomph then they have.

Also, take a look at the pricing scheme of the current lineup without the 13" Non-retina MBP:

Macbook Air: 11" $999/$1099
Macbook Air: 13" $1199/$1399
Macbook Pro: R13" $1499/$1699
Macbook Pro: 15" $1799
Macbook Pro: R15 $2199/$2799

I see the 13" Non-Retina Macbook Pro going away soon. It doesn't "fit". If they can bring the pricing on the 15" RMBP to $1999/$2499 (a similar drop to what the 13" RMBP saw), Then maybe you could make the argument that the 15" MBP could go away as well. Retina displays on the MBP, regular displays (and longer battery life) on the MBA.

Just a thought.

iDemiurge · Feb 13, 2013, 08:10 AM

In the UK they lowered the price of the base model by £200 but did not introduce the new ones yet.

Feb 13, 2013, 07:59 AM	#26
CJM macrumors 6502a Join Date: May 2005 Location: U.K.	Well I'm surprised.. But I'm going to hold on til the Haswell refresh. Does this mean that we won't see updates til much later in the year? __________________ iPad 3rd gen 64GB Black iPhone 5 32GB PC: OC'd 3.2-4GHz i7 960 / 2x ATi Vapor-X 5870 XFire / 6GB RAM / 24" + 22" H-IPS / W8 / 240GB SSD / 1.5TB HDD / 2TB NAS
	1

Feb 13, 2013, 08:00 AM	#31
kyjaotkb macrumors 6502 Join Date: Nov 2009 Location: Paris, France	No love for Europe, though. Prices are still difficult to swallow... http://store.apple.com/fr/browse/hom...ly/macbook_pro __________________ 13" MBA '11, 1.7/4/256 ; 16GB 3GS ; 160GB iPod Classic '07 ; 8GB nano 3G ; 1GB Shuffle 2G
	0

Feb 13, 2013, 08:01 AM	#34
Tankmaze macrumors 6502a Join Date: Mar 2012	I've predicted that apple would update the mbp to ivy in march. So we shall see haswell mbp in late 2013 then around oct or nov __________________ Check out our game Tank Maze
	0

Feb 13, 2013, 08:03 AM	#42
ChrisTX macrumors 68000 Join Date: Dec 2009 Location: Texas	I love my 15" MacBook Pro, but the minute they make a retina MacBook Air, I'm sold! __________________ Thanks Steve for all of the awesome technology! Proud owner of an early 2011 15" MacBook Pro, First gen 15" MacBook Pro, iPad 3, Apple TV, Galaxy SIII, and numerous iPods.
	2

Feb 13, 2013, 08:09 AM	#47
MsQueen macrumors member Join Date: Jul 2012 Location: Baltimore, MD	Can someone explain what the Haswell refresh is? I keep seeing it mentioned. __________________ 15" MacBook Pro - late 2011, 2.2 GHz, 8 GB RAM, 750 GB HD iPad (4th gen), 64GB, wifi + 4G iPod Touch, 64 GB (4th gen)
	1

Feb 13, 2013, 08:00 AM	#32
samcraig macrumors G4 Join Date: Jun 2009	"The PC industry over the years, the way that companies competed were two things: specs and price. And so people would want to say, "I've got the largest drive," or, "I've got the fastest processor," or in the camera business people began to say, "I've got the most megapixels." The truth is, customers want a great experience, and they want quality. They want that "Aha!" moment each time that they use the product. And that's rarely a function of any of those things. These are things that technology companies invent because they can't have a great experience, and so they talk about the spec of something. - Tim Cook
	4

Feb 13, 2013, 08:01 AM	#35
mbarriault macrumors member Join Date: Dec 2008	Undoubtably people going to blame this on "decreased sales" and "Apple's end is here" etc. I think it's more likely that it's a step towards the Retina models replacing the non-Retina, which they can't do so long as they are more expensive. Time passes, component prices go down, and they can decrement the price at a good pace, rather than wait and wait and wait and BOOM their halo laptop line goes down by $500 each, upsetting the profits, supply chains, and people who recently bought the non-Retina models.
	5

Feb 13, 2013, 08:02 AM	#37
The Samurai macrumors 68000 Join Date: Dec 2007 Location: Glasgow	Common sense prevails
	1

Feb 13, 2013, 08:02 AM	#40
Hakone macrumors 6502 Join Date: Oct 2011 Location: Southern California	This makes better sense.
	1

Feb 13, 2013, 08:07 AM	#44
KPOM macrumors 604 Join Date: Oct 2010	Nice move by Apple. Hopefully this jumpstarts sales. It's a great product.
	0

Feb 13, 2013, 08:08 AM	#46
garybUK Guest Join Date: Jun 2002	No update to the 15" on the UK Store......
	0

Feb 13, 2013, 08:10 AM	#48
syd430 macrumors 6502a Join Date: Nov 2012 Location: Australia	So the base model 13" rMBP still has the same processor?
	0

Feb 13, 2013, 08:10 AM	#49
ajkst1 macrumors member Join Date: Nov 2003	Price drop could also signal that they've cut the cost of making them? I know it goes against the reasoning that lower costs equals a higher margin, but maybe Apple is setting up for a Retina only MBP lineup? While Retina Airs sound amazing, I still think they require a bit more oomph then they have. Also, take a look at the pricing scheme of the current lineup without the 13" Non-retina MBP: Macbook Air: 11" $999/$1099 Macbook Air: 13" $1199/$1399 Macbook Pro: R13" $1499/$1699 Macbook Pro: 15" $1799 Macbook Pro: R15 $2199/$2799 I see the 13" Non-Retina Macbook Pro going away soon. It doesn't "fit". If they can bring the pricing on the 15" RMBP to $1999/$2499 (a similar drop to what the 13" RMBP saw), Then maybe you could make the argument that the 15" MBP could go away as well. Retina displays on the MBP, regular displays (and longer battery life) on the MBA. Just a thought. __________________ Macbook (Unibody) 2.0 Ghz Core 2 Duo, 2 GB RAM, 160 GB HD; 30 GB iPod
	0

Feb 13, 2013, 08:10 AM	#50
iDemiurge macrumors regular Join Date: Feb 2011 Location: London, England	In the UK they lowered the price of the base model by £200 but did not introduce the new ones yet. __________________ 2011 11" Air
	0

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