|Feb 13, 2013, 12:05 PM||#1|
Mobile Video Viewing Growing Fast, with Apple Way Out in Front on iPad's Strength
Mobile video viewing experienced significant gains last year, growing from just 2% of online videos watched in 2011 to 12% in 2012 - and the majority of it is on iOS devices.
60% of all mobile video viewing is done on iOS devices, according to a study by video monetization company Freewheel (via TechCrunch). Android devices accounted for most of the rest, at 32%.
The iPhone alone accounted for 30% of all mobile video, the iPad for 24% and the iPod touch for 6%. Apple's lead over Android increased substantially in the final quarter of last year, perhaps suggesting that the increased screen size of the iPhone 5 made video viewing on the phone more appealing, with the iPad screen size and quality giving it obvious appeal.
Mobile video is naturally expected to be increasingly important going forward, with more and more content providers embracing mobile platforms to encourage more flexible viewing. Just yesterday, HBO introduced increased functionality for its HBO Go app, allowing content to be pushed from Apple's mobile devices to a larger screen via AirPlay.
Article Link: Mobile Video Viewing Growing Fast, with Apple Way Out in Front on iPad's Strength
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