A customer satisfaction survey of mobile shoppers by analytics firm ForeSee (via BGR) puts Apple in joint-second place with QVC, scoring 83%, just behind the top scorer Amazon at 85%.
The survey was based on more than 6200 shoppers, conducted during the holiday shopping season between Thanksgiving and Christmas.The mobile platform is maturing much faster than the PC platform. We see it in the rate of consumer adoption, and fortunately we are seeing it in how well the top retailers are adapting to multichannel consumers who are embracing yet another powerful tool," said Larry Freed, president and CEO of ForeSee. "But retailers shouldn't get too comfortable because change is just about the only thing you can count on. Consumers expect retailers to provide a consistent and seamless experience, regardless of the channel.
Article Link: Apple Ranks Second in Mobile Shopping Satisfaction Behind Amazon