Why doesn't Apple advertise iPod touch as a gaming device?

[Silvereel]

While I was waiting at a restraunt yesterday, I noticed one kid playing with a Nintendo DS, and 2 others with iPod touches. I've wondered for a while why Apple doesn't advertise these devices as gaming systems. iOS has a tremendous library of games, many of them high quality, serious titles, and a ton of casual games that would appeal to kids. Even though I'm also a Nintendo fan, the 3DS seems to only have a couple of good, original games, and those are of course first party titles. I would argue that iOS might offer a better value for most kids.

And yet Apple's advertising still focuses mainly on music. I realize that that's what iPods are mainly known for, but these devices are so much more! IIRC, they actually did run a commercial along these lines back around 2010. Ironically, the iPod touch really didn't have the gaming capabilities it does now back then.

Anyone else think Apple should maybe beef up the specs in the next generation and try selling it as a gaming device, mainly aimed at kids? Seems like a great market to conquer, since those kids then go on to demand iPads, iPhones, and Macs :P