I'm glad other people like them, but for me, the cheering sounds like some stock audio clip or from Family Feud. Maybe I just have propensity against those types of sounds.
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Apple Posts Two New iPad Television Ads, 'Alive' and 'Together'
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I'm glad other people like them, but for me, the cheering sounds like some stock audio clip or from Family Feud. Maybe I just have propensity against those types of sounds.
..can't wait to see who makes the first "no specs at all on these ads" comment
well, you just did
I guess it all a matter of taste. To me, a minimal, straightforward ad that showcases the product itself, stands above one which has a bunch of people making faces at the camera, or a couple half-naked big-breasted women running in slow motion.
Good to see them stepping up the marketing game. It is a big time "war" in tech right now. Sitting around playing "defense" doesn't cut it anymore.
Much better than the previous ads of the last year or so... I found them pretty engaging.
But still missing that Apple magic.
But still missing that Apple magic.
Lets.
Okay so from here we see a few words of note. Firstly we see "heart". Hearts are red, therefore this means a red iPad is on its way in the near future for the Product (RED) campaign.
The next word of note is rather obvious: Sunday. The red iPad will be released on a sunday.
If we take the first letter of each of the first three words, they make out "HFS". This suggests that Apple will be debuting a full filesystem in this red iPad.
The next word of note is "Friend". Clearly this means that not only will Siri do things for you, but it will be your "Friend". It'll make snide remarks about your choice of dress, it'll always be there to point out when you're acting like an idiot, and most importantly, it'll bring beer!
From the word "Spark" we can deduce that Apple will be releasing a new connector to replace the just-released Lightning connecter, called "Spark". It'll be even smaller than Lightning, just to piss you off.
The next word of note is "Tomorrow". Seeing as how tomorrow is not a sunday, we can deduce that this means the red iPad will be released next sunday, a week from now (or perhaps today! It's still sunday in some parts of the world!).
The word "Loud" can only mean one thing. The red iPad will come with extra loud speakers. Like, really really loud. I'm serious.
Meh, I'm tired. Someone else can continue.
Right. The guy who envisioned the products and drove his design team to meet his vision and turned the company into a juggernaut should be left in the past because Tim `Mr. Logistics' is better at understanding consumers.
Hopefully SJ was good enough of a leader to steer an entire company into a certain direction.
I still think that it's interesting how products are perceived just by the circumstances. Just hypothetically - had the Macbook Air been just recently, everyone would have been whining about "Apple's focus is on making things thinner *whine*"... so really, let's just see how things go with Apple.
Dude...dude... The "point" of these ads are..... The apps... Doh.
Um it seems they are pretty effective since there's already plenty of discussion what apps appear in the spots.. I'm in marketing and it's the very first thing that crossed my mind.
The message is effective. The ads work.. And no these dont and won't appeal to core customers.. Those of us that are core dont need an explanation or expectation.
Living in the past won't change the future. Steve Jobs can not be recreated. Bringing up what Steve would have done or not is pretty much irrelevant.
If you look carefully, the Vimeo video of the Black Keys is this one: vimeo.com/58929021
The video was uploaded just last week just for use in this ad, judging by its short length. The only other video uploaded by this person is a similar concert clip from the Foo Fighters, but it seems The Black Keys were settled upon instead. Look at the attention to detail as well with those fake comments - I'd imagine Maureen Walsh and the others work for Apple's marketing department.
Interesting to see how precise they are in getting a quick clip for an ad!
The video was uploaded just last week just for use in this ad, judging by its short length. The only other video uploaded by this person is a similar concert clip from the Foo Fighters, but it seems The Black Keys were settled upon instead. Look at the attention to detail as well with those fake comments - I'd imagine Maureen Walsh and the others work for Apple's marketing department.
Interesting to see how precise they are in getting a quick clip for an ad!
I agree. I hope I never see these adds on TV. I'm usually a fan of Apple ads but these two were awful.
Call me whatever you want, but I miss the old Apple commercials, like the original iPod, itunes concert commercial, PowerBook 12+17" airplane, iMac G4 window shopping, etc.
These look pale and uninspired in comparison. Just random apps on white background.
These look pale and uninspired in comparison. Just random apps on white background.
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