|Feb 19, 2013, 03:39 PM||#1|
Apple Drives Growth In Two Major Consumer Electronics Categories
NPD today released a report examining U.S. consumer technology sales for 2012. Among other things, the company said consumer technology sales have dropped by $4 billion since 2010, down to $143 billion.
Additionally, three of the top five categories based on 2012 revenue experienced declines from 2011 to 2012 -- the two categories that grew were smartphones and tablets, both of which are product lines that Apple currently dominates.
The fall in TV revenue could be noteworthy given the recent rumors around an Apple television set. The company could be hesitant to launch a product in a shrinking category, though perhaps Apple might be able to drive double-digit growth like it has for smartphones and tablets.
Article Link: Apple Drives Growth In Two Major Consumer Electronics Categories
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