|Feb 20, 2013, 12:19 AM||#1|
Jony Ive on How Product Naming Influences Design Philosophy
Just a couple days after a clip of Jony Ive's appearance on BBC's Blue Peter was revealed, journalist Tom Davenport (via CNET) says he's found an insightful portion of the clip that was cut out. In the new segment, Ive talks about how product naming philosophy can affect the design process.
Last October, Ive was promoted to head of the Human Interface team and is playing the Steve Jobs role at the company. Former Apple employee Loren Brichter, who went on to create iOS game Letterpress, had said he was excited about Ive's new role because of how he could possibly apply his design philosophy to iOS.
Article Link: Jony Ive on How Product Naming Influences Design Philosophy
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