|Feb 26, 2013, 10:20 AM||#1|
'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung
Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences of that time, has suggested Apple is losing its way in its current advertising approaches, with Samsung taking full advantage.
In a blog entry on his website, Observatory, Segall argues that Apple has stuck to its product-based ads while Samsung has been investing big-time in people-based ads and creating greater buzz than Apple.
Segall does, however, end on an optimistic note, expressing his faith that the "smart people" at Apple and TBWA\Chiat\Day won't "take this lying down" and will be working hard to rebound with their own advertising efforts.
(Photo by Doug Schneider)
Article Link: 'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung
|Thread Tools||Search this Thread|
|thread||Thread Starter||Forum||Replies||Last Post|
|Apple Narrows Gap in U.S. Advertising Spending With Rival Samsung||MacRumors||MacRumors.com News Discussion||62||Apr 14, 2014 11:25 AM|
|Second Apple-Samsung Patent Trial Begins with Focus on Apple's 'Holy War', Advertising Envy, and Phil Schiller||MacRumors||MacRumors.com News Discussion||90||Apr 9, 2014 10:31 PM|
|WeatherRun App now with step counter using M7 and new CoreMotion Api||soch||iOS 7||3||Oct 3, 2013 08:14 AM|
|Apple Wins Prestigious Advertising Award for iPad Mini Magazine Campaign||MacRumors||MacRumors.com News Discussion||27||Jun 21, 2013 09:27 AM|
|Karateka Creator Jordan Mechner Compares Apple II and iPhone Versions of Classic Game||MacRumors||iOS Blog Discussion||30||Jan 5, 2013 10:38 PM|
All times are GMT -5. The time now is 03:26 AM.