Jony Ive Ordered Boxes Full of Nike Watches in the Mid-2000s

MacRumors · Mar 4, 2013, 03:39 PM

Bloomberg today published a story on the much rumored Apple smart watch, offering information on potential functionality and profitability. The article also hinted at possible design cues for the iWatch, highlighting Apple designer Jony Ive's intense interest in watches, specifically those manufactured by Nike in the mid-2000s.

Quote:

Apple design chief Jony Ive has long had an interest in watches. Besides owning many high-end models himself, he had his team visit watch factories and ordered boxes of a sports watch made by Nike Inc. in the mid-2000s, said Wilson, who was then Nike's creative director.

New information from Business Insider reveals that Scott Wilson sent Jony Ive the Nike Presto Digital Bracelets and the Oregon Series Alti-Compass watches, which were manufactured in 2002-2004.

Both of these watches feature clean, simple designs. The Presto Digital Bracelet is a cuff-style wraparound watch with a translucent plastic body, while the Oregon Series Alti-Compass has an aluminum face.

Quote:

Well, he didn't buy them. We just gave them to them as designer bro deals. He and others in the design group just requested them and we sent them a ton of Nike Presto Digital Bracelets and the aluminum Oregon Series Alti-Compass watches. Was flattered that they were requesting them.

Wilson goes on to say that after receiving the watches, Apple asked questions about materials and processes.

Quote:

This meshes up with their research in watch manufacturing during that timeframe which has been documented in previous stories. They definitely drew upon watch industry techniques and manufacturing in their products since the first iPhone. Interesting that it may come full circle to an actual iWatch at some point.

A patent application found last week suggested that Apple might be looking at a watch with a wraparound design, a touchscreen, and a flexible glass display, but it remains unclear what the actual watch might look like.

Apple is said to have a team of 100 product designers working on the watch. The watch is rumored to run the full version of iOS and though a release date remains unclear, Bloomberg has suggested that it could launch as early as 2013.

Article Link: Jony Ive Ordered Boxes Full of Nike Watches in the Mid-2000s

iMikeT · Mar 4, 2013, 03:41 PM

Watch out, it's time!

Raftysworld · Mar 4, 2013, 03:43 PM

THAT is the iWatch? So ugly

Drew017 · Mar 4, 2013, 03:43 PM

Still not sure whether to think of this as just another cool device or something I could actually use…

komodrone · Mar 4, 2013, 03:44 PM

Jony Ive ordered a box full of toilet paper. OH **** iTP IS COMING.

adder7712 · Mar 4, 2013, 03:45 PM

Should've bought these instead.

Bubba Satori · Mar 4, 2013, 03:46 PM

Copy that, Victor.
Roger, over.
What?
Roger, over.
Why?
Copy that.

saving107 · Mar 4, 2013, 03:46 PM

Quote:

Jony Ive Ordered Boxes Full of Nike Watches in the Mid-2000s

Did he order watches in the mid 2000s or did he recently order watches manufactured in the mid 2000s?

ouimetnick · Mar 4, 2013, 03:47 PM

4000 lattes, a box of watches....

samcraig · Mar 4, 2013, 03:47 PM

That's just crazy. Jony Ive looking at what a competitor in a space they want to occupy was/is doing.

Unheard of!

Bubba Satori · Mar 4, 2013, 03:47 PM

Quote:

Originally Posted by komodrone

Jony Ive ordered a box full of toilet paper. OH **** iTP IS COMING.

Can't wait for the "You're holding it wrong" thread on that one.

samcraig · Mar 4, 2013, 03:48 PM

Quote:

Originally Posted by jasonxneo

Image

I once heard Jony say "I watch the Simpsons"

He was dropping a hint!!!

----------

Quote:

Originally Posted by Bubba Satori

Can't wait for the "You're holding it wrong" thread on that one.

in with the first iCrap joke then for this thread

macguru9999 · Mar 4, 2013, 03:49 PM

What a waste of fracking "time" , how about concentrating on COMPUTERS, remember them ? We need a surface style ipad/tablet device and new mac pro for starters........

tekno · Mar 4, 2013, 03:50 PM

Quote:

Originally Posted by MacRumors

Besides owning many high-end models himself, he had his team visit watch factories and ordered boxes of a sports watch made by Nike Inc. in the mid-2000s, said Wilson, who was then Nike's creative director.

But, of course, Apple never copy. That's left to Samsung...

freddiecable · Mar 4, 2013, 03:53 PM

surface style ipad? for what?

sounds like you should get a pc tower and a surface

Quote:

Originally Posted by macguru9999

What a waste of fracking "time" , how about concentrating on COMPUTERS, remember them ? We need a surface style ipad/tablet device and new mac pro for starters........

basesloaded190 · Mar 4, 2013, 03:54 PM

Slow news day to say the least.

Rogifan · Mar 4, 2013, 03:56 PM

Quote:

Originally Posted by tekno

But, of course, Apple never copy. That's left to Samsung...

Come back here when we have an Apple watch that looks exactly like a Nike watch.

----------

Quote:

Originally Posted by macguru9999

What a waste of fracking "time" , how about concentrating on COMPUTERS, remember them ? We need a surface style ipad/tablet device and new mac pro for starters........

Who's we?

Peace · Mar 4, 2013, 03:58 PM

Quote:

Originally Posted by basesloaded190

Slow news day to say the least.

Wait a couple of days and see what happens.

CJM · Mar 4, 2013, 04:02 PM

Quote:

Originally Posted by adder7712

Should've bought these instead.
Image

God, I had one of those when I was a kid. I must have been so badass.

J1989 · Mar 4, 2013, 04:08 PM

It probably will send and receive email via voice among other feats. Maybe solar power boost.

biggrim · Mar 4, 2013, 04:11 PM

I bought a box of matches once...

GermanyChris · Mar 4, 2013, 04:11 PM

GermanyChris ordered a Seiko dive watch in the early 2000's..

Whats the point??

JAT · Mar 4, 2013, 04:12 PM

Quote:

Originally Posted by MacRumors

Well, he didn't buy them. We just gave them to them as designer bro deals.

And NBA players don't have to pay for their shoes, either. Stupid world.

coolfactor · Mar 4, 2013, 04:12 PM

Quote:

Originally Posted by Raftysworld

THAT is the iWatch? So ugly

Huh? Read the article...

Incindium · Mar 4, 2013, 04:13 PM

I still like the idea that iWatch is actually the Apple produced TV product and not a watch at all.

Mar 4, 2013, 03:43 PM	#4
Drew017 macrumors 65816 Join Date: May 2011 Location: on one of my  devices	Still not sure whether to think of this as just another cool device or something I could actually use… __________________ "A little bit of this… and a whooole lotta that"  MacBook Air 11 inch (Mid 2011); Intel Core i5; 2GB RAM; OS X 10.8.3 Mountain Lion  iPod Touch 4th Gen; 32GB; iOS 6.1.3
	2

Mar 4, 2013, 03:44 PM	#5
komodrone macrumors 6502 Join Date: Apr 2011	Jony Ive ordered a box full of toilet paper. OH **** iTP IS COMING.
	24

Mar 4, 2013, 03:45 PM	#6
adder7712 macrumors 65816 Join Date: Mar 2009 Location: In my house in Malaysia	Should've bought these instead. __________________ Custom PC (Windows 8), MacBook Aluminium (OS X 10.7), iPad 3, Samsung Galaxy S III
	11

Mar 4, 2013, 03:47 PM	#9
ouimetnick macrumors 68020 Join Date: Aug 2008 Location: Beverly, Massachusetts	4000 lattes, a box of watches.... __________________ Rest in peace. Steven Paul Jobs 1955-2011 (56) Thanks for your intelligence, role model, and innovations. I miss you.
	7

Mar 4, 2013, 03:54 PM	#16
basesloaded190 macrumors 68030 Join Date: Oct 2007 Location: Wisconsin	Slow news day to say the least. __________________ 2011 MacBook Pro 15 HR Anti-Glare, Etymotic ER-4p, iPhone 4 32GB Twitter
	2

Mar 4, 2013, 03:41 PM	#2
iMikeT macrumors 68020 Join Date: Jul 2006 Location: California	Watch out, it's time!
	12

Mar 4, 2013, 03:43 PM	#3
Raftysworld macrumors regular Join Date: Oct 2011	THAT is the iWatch? So ugly
	0

Mar 4, 2013, 03:46 PM	#7
Bubba Satori macrumors 68040 Join Date: Feb 2008 Location: B'ham	Copy that, Victor. Roger, over. What? Roger, over. Why? Copy that.
	2

Mar 4, 2013, 03:47 PM	#10
samcraig macrumors G4 Join Date: Jun 2009	That's just crazy. Jony Ive looking at what a competitor in a space they want to occupy was/is doing. Unheard of!
	1

Mar 4, 2013, 03:49 PM	#13
macguru9999 macrumors newbie Join Date: Aug 2006	What a waste of fracking "time" , how about concentrating on COMPUTERS, remember them ? We need a surface style ipad/tablet device and new mac pro for starters........
	2

Mar 4, 2013, 04:08 PM	#20
J1989 macrumors newbie Join Date: Nov 2012 Location: CA	Voice Mail iWatch It probably will send and receive email via voice among other feats. Maybe solar power boost.
	0

Mar 4, 2013, 04:11 PM	#21
biggrim macrumors member Join Date: Jan 2009 Location: Glasgow, Scotland	I bought a box of matches once...
	3

Mar 4, 2013, 04:11 PM	#22
GermanyChris macrumors 68040 Join Date: Jul 2011 Location: Here	GermanyChris ordered a Seiko dive watch in the early 2000's.. Whats the point?? __________________ The Christian resolution to find the world ugly and bad has made the world ugly and bad--Nietzsche
	0

Mar 4, 2013, 04:13 PM	#25
Incindium macrumors member Join Date: Apr 2009	I still like the idea that iWatch is actually the Apple produced TV product and not a watch at all.
	4

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