Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots

MacRumors · Mar 11, 2013, 08:42 PM

Apple tonight posted two new television spots for the iPhone on its YouTube page. The ads, entitled 'Brilliant' and 'Discover', highlight some of the more than 700,000 apps available on the App Store, using a variety of words to describe them.

Previous ads in the series include 'Alive', 'Together', and 'Hollywood', all for the iPad.

Apps shown in the ads include Gojee, Cards, Mike V: Skateboard Party, Starbucks, iBooks, MyScript Calculator, Philips Hue, GarageBand, Houzz, The Elements for iPhone 4, Apple Maps, Infinity Blade 2, Cleartune, Solar Walk, iPhoto, Yelp, and Shazam.

Article Link: Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots

troop231 · Mar 11, 2013, 08:43 PM

Now I want to get some of those Philips Hue bulbs

irDigital0l · Mar 11, 2013, 08:44 PM

Better than the previous ones (the app demos) but overall theme is still obnoxious.

Mjmar · Mar 11, 2013, 08:46 PM

whyyyyyyyy

komodrone · Mar 11, 2013, 08:46 PM

Stop it!! T.T

extensor · Mar 11, 2013, 08:46 PM

Like!

jmccray · Mar 11, 2013, 08:46 PM

These are some great apps to show off for the phone. I really liked these.

uncleho · Mar 11, 2013, 08:47 PM

Quote:

Originally Posted by irDigital0l

Better than the previous ones (the app demos) but overall theme is still obnoxious.

How are they obnoxious? They show the greatest apps available to a neat beat. They're great!

SamGabbay · Mar 11, 2013, 08:47 PM

Which is the app right after they say "Rise" in the brilliant ad?

ConCat · Mar 11, 2013, 08:49 PM

Great apps, terrible ad. >.>

irDigital0l · Mar 11, 2013, 08:51 PM

Quote:

Originally Posted by uncleho

How are they obnoxious? They show the greatest apps available to a neat beat. They're great!

You obviously have not seen previous iPad ads. (iPad 1/2 ads).

Don't like the word scramble and then shouts.

Fatalbert · Mar 11, 2013, 08:51 PM

These ads are OK but nothing to make a whole uniform campaign out of. Try a little harder.

theart666 · Mar 11, 2013, 08:55 PM

Seriously? I mean how many Clock apps are their? or fart apps, couldn't we just have a section for Good apps and the other 899,900 or so can go in a bad app sections which is locked and needs a special retarded shaped key to open.. ffs

SAIRUS · Mar 11, 2013, 08:55 PM

Am I the only one when they say "RISE" they should of played this:
http://www.youtube.com/watch?v=qBZ9i5BNjvE

slffl · Mar 11, 2013, 08:55 PM

WOW!

Great commercials!!

brock2621 · Mar 11, 2013, 08:56 PM

What is the speaker featured in the "DISCOVER" one? It's yellow woofer with chrome tweeter? I need one now!

newyorksole · Mar 11, 2013, 08:58 PM

Maybe when the 5S comes out they'll have better commercials.

slffl · Mar 11, 2013, 08:58 PM

Quote:

Originally Posted by ConCat

Great apps, terrible ad. >.>

"Nothing is ever good enough" - Bill Maher

bjsterilite · Mar 11, 2013, 08:59 PM

Honestly, between these and the Samsung commercials I love these better. These actually show you what you can do with the device versus the Samsung ads that just have people talking and you barely see the device at all...

I love these ads. And I compared them to Samsung because they are the competition and they are heavily being advertised.

ConCat · Mar 11, 2013, 09:03 PM

Quote:

Originally Posted by slffl

"Nothing is ever good enough" - Bill Maher

No, this is not good enough.

carl0sian · Mar 11, 2013, 09:03 PM

as always.....let's roll out the Apple Bashing..........

thadoggfather · Mar 11, 2013, 09:04 PM

Every shout makes me cringe.

bmovement · Mar 11, 2013, 09:06 PM

Tellurium is a mineral (actually, an element), not a rock.

lunaoso · Mar 11, 2013, 09:07 PM

I really like these, I think they're catchy. Seems like I'm in the minority though.

bravo0123 · Mar 11, 2013, 09:08 PM

wow, these are shockingly irritating. makes me understand apples recent troubles. damn, they are wrecking this company.

Mar 11, 2013, 08:42 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots Apple tonight posted two new television spots for the iPhone on its YouTube page. The ads, entitled 'Brilliant' and 'Discover', highlight some of the more than 700,000 apps available on the App Store, using a variety of words to describe them. Previous ads in the series include 'Alive', 'Together', and 'Hollywood', all for the iPad. Apps shown in the ads include Gojee, Cards, Mike V: Skateboard Party, Starbucks, iBooks, MyScript Calculator, Philips Hue, GarageBand, Houzz, The Elements for iPhone 4, Apple Maps, Infinity Blade 2, Cleartune, Solar Walk, iPhoto, Yelp, and Shazam. Article Link: Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots
	2

Mar 11, 2013, 08:43 PM	#2
troop231 macrumors 601 Join Date: Jan 2010 Location: At the gym	Now I want to get some of those Philips Hue bulbs __________________ My iOS apps: MyTradeshow , Outdoor Rules & Regulations iPhone 5 MBP 15" 2.3 i7 HR-AG
	3

Mar 11, 2013, 08:44 PM	#3
irDigital0l macrumors 68020 Join Date: Dec 2010	Better than the previous ones (the app demos) but overall theme is still obnoxious.
	32

Mar 11, 2013, 08:46 PM	#4
Mjmar macrumors 6502a Join Date: May 2008	whyyyyyyyy __________________ "The only sure way to predict the future is to invent it." MacBook Air 2012 - iPad 3 - iPhone 5
	8

Mar 11, 2013, 08:46 PM	#7
jmccray macrumors regular Join Date: Jan 2008	Great apps These are some great apps to show off for the phone. I really liked these.
	12

Mar 11, 2013, 08:46 PM	#5
komodrone macrumors 6502 Join Date: Apr 2011	Stop it!! T.T
	11

Mar 11, 2013, 08:46 PM	#6
extensor macrumors member Join Date: Feb 2006	Like!
	4

Mar 11, 2013, 08:47 PM	#9
SamGabbay macrumors 6502 Join Date: Oct 2011	Which is the app right after they say "Rise" in the brilliant ad?
	3

Mar 11, 2013, 08:49 PM	#10
ConCat macrumors 6502a Join Date: Jul 2012 Location: behind you. No, seriously.	Great apps, terrible ad. >.> __________________ Con + Cat
	16

Mar 11, 2013, 08:51 PM	#12
Fatalbert Banned Join Date: Feb 2013	These ads are OK but nothing to make a whole uniform campaign out of. Try a little harder.
	8

Mar 11, 2013, 08:55 PM	#13
theart666 Banned Join Date: Jun 2010	Who needs 900,000 apps? Seriously? I mean how many Clock apps are their? or fart apps, couldn't we just have a section for Good apps and the other 899,900 or so can go in a bad app sections which is locked and needs a special retarded shaped key to open.. ffs
	7

Mar 11, 2013, 08:55 PM	#14
SAIRUS macrumors 6502 Join Date: Aug 2008	Am I the only one when they say "RISE" they should of played this: http://www.youtube.com/watch?v=qBZ9i5BNjvE __________________ You're ugly... ...only if you think you are. 15" Retina Macbook Pro, iPhone 5, Apple TV, iPad 3 (that's what I'm calling it ), iPad Mini
	1

Mar 11, 2013, 08:55 PM	#15
slffl macrumors 65816 Join Date: Mar 2003 Location: Seattle, WA	WOW! Great commercials!! __________________ Why waste your time posting how much you hate Apple products?
	4

Mar 11, 2013, 08:56 PM	#16
brock2621 macrumors 6502a Join Date: Jun 2007 Location: Kentucky	Speaker in "Discover?" What is the speaker featured in the "DISCOVER" one? It's yellow woofer with chrome tweeter? I need one now! __________________ 2012 27" iMac www.OCULUSSTUDIOS.com www.Twitter.com/OculusStudiosKY
	0

Mar 11, 2013, 08:58 PM	#17
newyorksole macrumors 68000 Join Date: Apr 2008 Location: LongIsland/NYC	Maybe when the 5S comes out they'll have better commercials. __________________ iPhone 4S. iMac 21.5" Mid-2010.
	3

Mar 11, 2013, 08:59 PM	#19
bjsterilite macrumors regular Join Date: May 2011	Honestly, between these and the Samsung commercials I love these better. These actually show you what you can do with the device versus the Samsung ads that just have people talking and you barely see the device at all... I love these ads. And I compared them to Samsung because they are the competition and they are heavily being advertised.
	10

Mar 11, 2013, 09:03 PM	#21
carl0sian macrumors regular Join Date: Oct 2011	as always.....let's roll out the Apple Bashing..........
	9

Mar 11, 2013, 09:04 PM	#22
thadoggfather macrumors 68020 Join Date: Oct 2007	Every shout makes me cringe.
	16

Mar 11, 2013, 09:06 PM	#23
bmovement macrumors newbie Join Date: Mar 2013	Tellurium is a mineral (actually, an element), not a rock.
	2

Mar 11, 2013, 09:07 PM	#24
lunaoso macrumors 6502a Join Date: Sep 2012 Location: New England, USA	I really like these, I think they're catchy. Seems like I'm in the minority though. __________________ If anyone wants to donate money for my wallpapers, you can paypal me at lunaosowallpapers@gmail.com. Thanks a bunch My "Sunburst" logo wallpapers can be found here.
	4

Mar 11, 2013, 09:08 PM	#25
bravo0123 macrumors newbie Join Date: Apr 2012	Love apple, hate these wow, these are shockingly irritating. makes me understand apples recent troubles. damn, they are wrecking this company.
	11

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