Australian airline Qantas is handing out iPads with access to its Wi-Fi-streamed in-flight entertainment service Q Streaming, reports AFP (via AppleInsider).
The iPad-based service was first tested on a single 767 in 2011, offering streaming access to over 200 hours of movies, TV shows and music, and is now being introduced on its 767 flights operating between Sydney and Honolulu. Later updates will introduce interactive games, digital newspapers, magazines as well as travel and business apps.
While the move might sound expensive, the reality is that tablet-based entertainment may save money. A report last year in USA Today observed that traditional seat-back entertainment systems can cost $3 million or more per plane, with the figure rising dramatically for the recently-introduced A380 double-decker.
Seatback entertainment costs have further increased as screen sizes have grown larger in premium cabins, with the typical 12-inch screens in Economy growing to 20-inch in Business and 27-inch in First. Airlines have increasingly been introducing tablets into the entertainment mix, with British Airways, El Al and American Airlines all using them. Most have so far limited their tablet offerings to premium cabins, however, while Qantas will be handing out iPads in Economy also.
Mary Kirby, editor-in-chief of the Airline Passenger Experience Association magazine, says she expects any move away from setback systems to be a gradual one. The idea of buying aircraft without them is, she says, "almost like buying a car without a radio."
Article Link: Qantas Hands Out iPads With Access to Streamed In-Flight Entertainment
