One light bulb (even the most efficient) for one person wouldn't be that significant too, but times a 1 000 000 000 of those is something, isn't it?
One light bulb used to be around 60 Watts, so that is an awful lot more.
But what is often forgotten that this heats your room, so in the winter it's not lost.
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Clearly just a testbed for something else. Exciting!
That's one thing; much easier to try out that kind of change on the Apple TV than on the iPad / iPhone, where any problems and delays would really hurt. So they can try this tech on the Apple TV for a while and then just use it in iPad + iPhone.
The other thing is that they might try to get down to the level where the total power can be taken from the HDMI cable, and suddenly you can get rid of the power supply as well. And that's a major bit of hardware that would save real money if you leave it. And if you have no power supply, the power supply can't break so they will last longer on average. And less power = less heat, which makes it last longer again.
Another thing: The old Apple TV used dual core processors with one core disabled; in practice these are dual core processors where one core didn't pass testing. Maybe the quality of the ARM chips is improving to the point where they don't get enough of these processors (because the cores all pass the tests), so using smaller single core chips is cheaper.