"A year or two?" Try 6 years before Blockbuster. Plus the geniuses running Blockbuster had the chance to buy Netflix back in 2000 for 50 million but turned it down. That was 4 years before they offered their mail service.Customers fled Blockbuster for the mail rentals. Blockbuster didnt have them at first. The problem was that Netflix started their mail rental service a year or two before Blockbuster did.
All that said, who the heck cares about "by mail" anymore? This thread is about on-demand, where everything is headed.
Michael