They already have this functionality. Its called s-beam (android beam) Its also much better implemented and uses wifi direct so it doesn't require devices to be on the same wireless network like this will. Using NFC for the pairing makes the setup of the connection extremely simple.
Android already/and has done WiFi Direct for a long time now.
Samsung just added on their own layer that required NFC/Blu-Tooth.
I can WiFi direct any movie or picture to my Smart TV, other "Smart Phones (non Apple) or my computer.
Welcome to 2009 or so. If this is Apple only sharing it is and will be just like FaceTime (that was promised to be open), iMessage and every other iThing that Apple is chasing the puck for.
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