It's been noted that Ace Metrix does advertising for Samsung. Therefore, why is it shocking that they give far better scores to their own client than to the competition? It kind of makes most of the discussion on here moot when you realize the source is completely bogus.
Ace Metrix does not do advertising for Samsung. They analyze how well ads do with consumers.
Samsung signed with Ace Metrix to, among other things, test their ads ahead of time.
Perhaps Apple should hire somebody to do the same for them. Maybe it would keep them from airing stuff like those "Genius" ads which insulted the intelligence of their customers.
As for the "Design in California" spot, AdWeek also said it missed the mark. It's just not getting rave reviews, that's all. I think it would've done better if they'd waited to air it AFTER their next big product reveal.
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