Between July 2012 and June 2013, 20% of Apple's customers came from the Android operating system and 7% of Samsung's new customers during the time period switched from an iOS device, according to a new report from CIRP.
The majority of iPhone purchases came from customers who previously owned an iPhone, with 42% of customers already in Apple's ecosystem. The same holds true for Samsung, with 43% of former Android customers choosing to stick with the Android platform.
When taking into account only customers who switched brands, 33% of Apple's new customers came from Samsung, while just 11% of Samsung's new customers came from Apple. Samsung attracted more customers from HTC, Motorola, and Nokia, while Apple garnered more BlackBerry users.
CIRP's data comes from four quarterly surveys between July 2012 and June 2013, and with each survey, 500 subjects who purchased a mobile phone in the preceding 90 days were queried.
Article Link: 20% of Apple iPhone Customers Switched from Android, 7% of Samsung Buyers Switched from iOS