I personally think Apple needs to really start focusing on their brand, so this could potentially be good. Not necessarily because of their own doing, more so a victim of their own success. Apple has become SO successful, SO popular, that they've become the target of endless sensationalism. They really need to get the brand image and reputation back in perspective.
I don't quite know how they can do that, without the sensationalism once again attacking. But thats why they need to hire some smart people
. Its kind of sad, but American society just loves to tear down their biggest accomplishments.
It just bewilders me. The most successful company on Earth, the most envied, the most copied, is a company born in America. And yet Americans are the most hostile towards the company. I'm perplexed that it isn't a source of pride for America, rather than attacks. Look at South Korea, they're PROUD of Samsung. Whether or not they should be is a different story
. But at least they look at Samsung and are very proud of the companies position. Americans on the other hand....yea we have a society that loves to root for underdogs and destroy Goliath. I guess thats why tabloids and people like TMZ can be successful here