The problem exactly is that while I can use iWork '09 RIGHT NOW, it will become obsolete. The upgrade to the new version is unusable for some people and it's apparent that the new direction that iWork is going is the wrong one.
People who use iWork, Numbers especially, know that at some point with compatibility issues and so forth iWork '09 will be dumped and the current offering doesn't deliver when it comes to productivity. If that doesn't change, then I have to look for alternatives, and sooner rather than later so I can build in a learning curve. If that alternative belongs to another ecosystem (e.g. Google or Microsoft etc, then I may have to reluctantly look at transferring towards that eco-system. I.e. I won't need to be tied into using Apple's software (Which has worked up to date). If I don't need to be tied in to Apple, OSX, iCloud, I might not need to keep my iPhone, buy from iTunes, or use Aperture over Lightroom for example.
This is what pro users have been talking about for some time. If Apple products and software gradually become easy access, universally friendly products then that's great. But if that comes at the expense of productivity, powerful focussed applications, and cohesiveness then the pros who just need things to work will find another solution, perhaps even away from Apple software or hardware.
Why is that process so hard to understand?
It's not hard to understand, but it's different point from what we were discussing. It's a hypothetical future scenario, just look at the amount of times you use the word "if" in your post. I'm more pragmatic and worry about actual problems at hand and how they can be solved. Anyone that holds a job is a professional and the needs in that group differs widely. I have often noticed that it's only purpose in discussions is that it enables the user to keep a frown on their face.
Collaboration is something that can be useful for proof reading of a document and to get an ok from someone else that now also can edit the document directly, regardless of native OS. The new version also supports docx and epub formats, just to name some improvements.
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