Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Debuts New 'Life on iPad' Webpage, Documenting Ways iPad Improves People's Lives

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
63,522
30,800



Apple has published a new page on its website dubbed "Life on iPad", which documents six stories of people using their iPads in various ways to improve their lives. The page, which was first discovered by The Verge, also includes copy highlighting how people have used the iPad in ways that Apple hadn't foreseen.

lifeonipad.png
The six stories focus on Siemens Energy-Wind Service, champion speed skater Bridie Farrell, Palmaz Vineyards, Riviera Racing Team owner and driver Mark Post, Broadway director and choreographer Jeff Whiting, and Dr. Itaru Endo, director of digestive surgery and liver transplantation for Yokohoma City University.

All six stories detail how each person and/or company is able to use the iPad to enhance either their lives, careers, and businesess or others' lives. For instance, Dr. Endo's story discusses how he and his team created iPad apps to to reduce the possibility of complications during surgery.
The app uses augmented reality to overlay complex vascular systems during operations. This reveals liver perfusion patterns that are invisible to the human eye, giving greater insight into the exact location of certain blood vessels. The app also shows local blood flow territories and assesses potential risks in real time. "The visualization of liver blood vessels puts surgeons at ease," Dr. Endo explains, "and it helps to ensure that the right incisions are made at the right time."
Click to expand...
The new page also includes the "Life on iPad" video that debuted at the company's iPad Air event in October and stays in line with Apple's recent theme of highlighting the iPad's ability to be used for a wide variety of tasks, from everything to games and media consumption and creation to business and educational needs.

Article Link: Apple Debuts New 'Life on iPad' Webpage, Documenting Ways iPad Improves People's Lives
 
Article Link
https://www.macrumors.com/2013/11/21/apple-debuts-new-life-on-ipad-webpage-documenting-ways-ipad-improves-peoples-lives/
T

theheadguy

macrumors 65816
Apr 26, 2005
1,156
1,385
california
We get it. The iPad is great. Everyone needs an iPad. The world would be **** without the iPad.

Now please, use the time, money, and expertise of whatever it took to make this and accelerate other product development.
 
Last edited by a moderator:
S

slrandall

macrumors 6502
Jun 15, 2011
412
0
theheadguy said:
We get it. The iPad is great. Everyone needs an iPad. The world would be **** without the iPad.

Now please, use the time, money, and expertise of whatever it took to make this and accelerate other product development.
Click to expand...

Right, because the ad people could really be working on new Macs right now.

Also, are the MacRumors push notifications not working anymore?
 
Last edited by a moderator:
P

Pyrrhic Victory

macrumors regular
Feb 6, 2012
152
0
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
 
afin

afin

macrumors member
Feb 17, 2012
98
1
Pyrrhic Victory said:
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
Click to expand...

Wow. I was having a really nice day, then I read your post.
 
scbn

scbn

macrumors 6502
Jul 25, 2010
272
22
Amazing to see how creative people could be if you give them the right toy... :)
 
N

Not That Future

macrumors newbie
Oct 23, 2013
26
0
Chicago
Pyrrhic Victory said:
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
Click to expand...
Seriously? How difficult is this to understand?

2001 – iPod
2007 – iPhone
2010 – iPad
2014...
2015...

Wait a few more years. Then start complaining.
 
Vanilla35

Vanilla35

macrumors 68040
Apr 11, 2013
3,344
1,453
Washington D.C.
Pyrrhic Victory said:
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
Click to expand...

Lol what? Come back in 2 years and try to say the same thing.

P.S. Team Cook isn't Steve Jobs Jr. That much is obvious, and you can't expect him to be. I think it's hilarious that as soon as people realize the best innovator of a company passes, they assume that the company is "doomed". Companies change yes, but that doesn't mean that they're all of a sudden "doomed"
 
Rogifan

Rogifan

macrumors Penryn
Nov 14, 2011
24,134
31,179
Apple needs to do more stuff like this. Maybe they're finally getting a clue on better marketing.

----------
theheadguy said:
We get it. The iPad is great. Everyone needs an iPad. The world would be **** without the iPad.

Now please, use the time, money, and expertise of whatever it took to make this and accelerate other product development.
Click to expand...

Because Apple can only work on one thing at a time? And the people working on advertising are the same people working on new products? :confused:
 
Last edited by a moderator:
ArtOfWarfare

ArtOfWarfare

macrumors G3
Nov 26, 2007
9,560
6,059
Arn, I have a dead kidney; can you help?

I feel like Arn's background might have something to do with the choice of user story that's featured in this article.
 
P

pat park

macrumors 6502a
Nov 29, 2011
716
26
California
theheadguy said:
We get it. The iPad is great. Everyone needs an iPad. The world would be **** without the iPad.

Now please, use the time, money, and expertise of whatever it took to make this and accelerate other product development.
Click to expand...

You go armchair CEO! You go girl!! :)

Tell Apple how to run the company. You know what's best! You run **** from your living room!!!! You know what is up! You know what a good recliner feels like!

----------
Pyrrhic Victory said:
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
Click to expand...

Why are you not running Apple? Why is life so unfair?

Seriously, these are some great spots Apple put together. Showing how people use products in everyday life/work. How to apply it to real world stuff.
 
Last edited by a moderator:
entatlrg

entatlrg

macrumors 68040
Mar 2, 2009
3,385
6
Waterloo & Georgian Bay, Canada
Pyrrhic Victory said:
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
Click to expand...

Ridiculous, just ridiculous...
 
T

Tiger8

macrumors 68020
May 23, 2011
2,479
649
Pyrrhic Victory said:
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
Click to expand...

I enjoyed the page, it's one thing to create technology, it's another to create a platform that truly enriches people's lives.
 
mrgraff

mrgraff

macrumors 65816
Apr 18, 2010
1,089
837
Albuquerque
Pyrrhic Victory said:
Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.
Click to expand...

That's the most creative version of "OMG Apple is doomed!" that I've seen yet; nicely done.
 
kalsta

kalsta

macrumors 68000
May 17, 2010
1,677
577
Australia
I tend to hate most advertising, which tries to make us want things we don't need by appealing to our insecurities and envy of our neighbours (and I've worked in advertising!) But this is good stuff—showing real people and how they've found really useful ways of using this technology. Not sure why all the negativity from a few members here. Perhaps you need to get outside more.
 
Technarchy

Technarchy

macrumors 604
May 21, 2012
6,753
4,927
scbn said:
Amazing to see how creative people could be if you give them the right toy... :)
Click to expand...

But but iOS is boring, and the iPad is a toy. You can't do anything on it other than play Fruit Ninja and Candy Crush :rolleyes::rolleyes::rolleyes:

Just goes to show the largest limitation of the iPad is primarily the user, and selecting or developing the right app for the job.
 
doug in albq

doug in albq

Suspended
Oct 12, 2007
1,449
246
Nice looking pages. Very clean, yet something new for the Apple.com site.

(I am surprised Apple.com's top navigation has survived in its current form to this day—I figured they would have given it a flatter look by now)
 
Tankmaze

Tankmaze

macrumors 68000
Mar 7, 2012
1,707
351
it is very subtle, but apple site is using the most current web technologies.
love the video on that page.
 
srsub3

srsub3

macrumors 6502
Mar 10, 2013
418
275
NYC
this ad gets me more upset... 50% of the images shown are related to camera capabilities.... and they still sell the iPad with iPhone 4 camera? Really?!?!?!??!?!
 
fullauto

fullauto

macrumors 6502a
Oct 19, 2012
918
322
Brisbane
I bet doctors are pissed they can't see a visual representation of liver blood flow AND have a stocks widget urpen at the serm term.. :rolleyes:
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom