So it could possibly alert you about a close football game, live news event,etc thats trending? Or am I missing a clearer use?
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Apple Acquires Social Analytics Firm Topsy for $200 Million
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So it could possibly alert you about a close football game, live news event,etc thats trending? Or am I missing a clearer use?
Finally!! Since Apple will start paying attention, we can finally see:
- iPhone with SD card slot, microUSB and user-replaceable battery for ~$350
- iMacs with easy access to RAM and HD.
- Themes, skins, and user selectable color schemes. Like iOS7 with iOS6 look.
- Mac between Mini and Pro.
- Everything starts at 8GB RAM and 256 GB SSD
- 20% (or more) price drops across the board.
Let's start tweetin' Market share will soon follow
- iPhone with SD card slot, microUSB and user-replaceable battery for ~$350
- iMacs with easy access to RAM and HD.
- Themes, skins, and user selectable color schemes. Like iOS7 with iOS6 look.
- Mac between Mini and Pro.
- Everything starts at 8GB RAM and 256 GB SSD
- 20% (or more) price drops across the board.
Let's start tweetin' Market share will soon follow
My completely uninformed opinion would see this best fit with Siri.
Of course, Siri (and all of its features) could be integrated into whatever content (e.g., TV, movies, music, apps, games, books) Apple feels would benefit from greater social IQ.
As a first iteration, guess something more along the lines of, "Siri, what are today's top news stories?" Right now Siri's response is, "OK. Here are some tweets:", but sentiment analysis could make Siri's response more intelligent, e.g., "People are excited about today's election." (I'm putting a *lot* of faith into the accuracy of Topsy's sentiment algorithms, but perhaps it could work.)
Social TV is best done on the micro level, so sentiment analysis wouldn't be helpful.
Also, it's not Apple's personality to do anything predictive a la Google Now or Clippy, so Topsy's technology will likely be unobtrusive.
Another use would be for internal monitoring of customer sentiment, both for marketing and for pinpointing customer service issues (e.g., if people like the new iWork, if a particular Apple Store has a bad reputation).
Of course, Siri (and all of its features) could be integrated into whatever content (e.g., TV, movies, music, apps, games, books) Apple feels would benefit from greater social IQ.
As a first iteration, guess something more along the lines of, "Siri, what are today's top news stories?" Right now Siri's response is, "OK. Here are some tweets:", but sentiment analysis could make Siri's response more intelligent, e.g., "People are excited about today's election." (I'm putting a *lot* of faith into the accuracy of Topsy's sentiment algorithms, but perhaps it could work.)
Social TV is best done on the micro level, so sentiment analysis wouldn't be helpful.
Also, it's not Apple's personality to do anything predictive a la Google Now or Clippy, so Topsy's technology will likely be unobtrusive.
Another use would be for internal monitoring of customer sentiment, both for marketing and for pinpointing customer service issues (e.g., if people like the new iWork, if a particular Apple Store has a bad reputation).
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Would've thought they could've hired some contractors to write the same kind of thing, for much less than $200 million.
Or, who knows... Topsy only has like two patents, but perhaps they're really good ones.
Or, who knows... Topsy only has like two patents, but perhaps they're really good ones.
Well they do get a working team or teams this way and a ahead start on how ever it is they are going to use the tech/expertise.
Seems to me a company like that would have a lot of skilled people who could help Apple in web and back end services that always seem to be a weak part of their systems.
I'd bet $100 that this acquisition is oriented around Siri. Both integrating social trends into Siri responses, and also perhaps as a back-end analytics platform so Apple can have a better sense of how people are interacting with Siri, and what the "best" responses that Siri provides are.
True dat. I'd rather not constantly see apps for PerksOfDatingMe, Beliebers, and football games.
I hope they don't turn into Google. I like that Apple products aren't constantly trying to make me "use my full name".
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It would need to be filtered by gender, age, and IQ. But then we'd still be stuck with football games
Unless you're not American and mean the kind of football that you play with your foot. Then I wouldn't be mad.
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It would need to be filtered by gender, age, and IQ. But then we'd still be stuck with football games
Unless you're not American and mean the kind of football that you play with your foot. Then I wouldn't be mad.
Twitter needs to be owned by Apple.
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You fried? next?
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You fried?
next?
I bet when a company is acquired they loose their ambition. Imagine you have a few genius people start a company, work their ass off, hire the smartest people they can, give them a stake in the company, and everyone dreams of going public or being bought out by Apple. Once it actually happens I think it takes all the fun out of it. The brightest people probably leave if they can, and what's left is a group of employees taking orders from strangers, feeling confused and frustrated, and preforming poorly.
I do not agree that this would be a winning strategy. Cutting their prices 20 percent across the board with the dividends that they are paying would be catastrophic to profits...the financial analysts and mediots would concern-troll Apple to oblivion if they made such a move.
Why would Apple move away from Steve's philosophy and start spec-whoring like everyone else?