Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Dec 22, 2013, 11:14 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Tim Cook Sends Email to Apple Employees Reflecting on 2013, 'Big Plans' for 2014




In an email sent to employees today, Apple CEO Tim Cook reflected on the company's accomplishments throughout the past year, discussing a wide variety of subjects including product releases, humanitarian efforts, and corporate initiatives. Cook also made statements looking toward the next year, stating that Apple has "big plans" for 2014. The full email has been posted by 9to5Mac.
Quote:
Team,

This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they're all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I'd like to take a moment to reflect on what we've achieved together over the past year.

First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas. We also marked our 50 billionth download on the App Store - a milestone no one could have predicted we would reach so quickly.

Together we've shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community. This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.

And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we've urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind's deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.

Happy Holidays,

Tim
Apple is said to be working on a variety of new products for 2014, including both updates to existing products and new product categories. Most notably, the company is rumored to release an iPhone 6 with a larger display that is curved and a 12.9-inch iPad with an ultra high definition screen. Also rumored is an "iWatch" smart watch containing biometrics and iOS device integration, as well the release of a ultra-high definition television set. In terms of software, Apple is also expected to launch OS X 10.10 and iOS 8 in the fall, with updates to programs such as Aperture also possible.

Article Link: Tim Cook Sends Email to Apple Employees Reflecting on 2013, 'Big Plans' for 2014
MacRumors is offline   0 Reply With Quote
Old Dec 22, 2013, 11:16 PM   #2
BornAgainApple
macrumors 6502
 
Join Date: Jun 2009
Location: Massachusetts
Big as in Apple TV?
BornAgainApple is offline   0 Reply With Quote
Old Dec 22, 2013, 11:16 PM   #3
dannyyankou
macrumors 65816
 
Join Date: Mar 2012
"Big Plans" = 5 inch iPhone?
dannyyankou is online now   0 Reply With Quote
Old Dec 22, 2013, 11:18 PM   #4
whammink
macrumors newbie
 
Join Date: Oct 2011
Location: Twin Cities
Quote:
We have a lot to look forward to in 2014, including some big plans that we think customers are going to love.
As a consumer, I'd love a MacBook Air with Retina...
whammink is offline   5 Reply With Quote
Old Dec 22, 2013, 11:21 PM   #5
ChrisA
macrumors G4
 
Join Date: Jan 2006
Location: Redondo Beach, California
Quote:
updates to programs such as Aperture
I'd really like to see Apple some how integrate the libraries of their apps, Logic, Aperture and Final Cut Pro. It sword be nice if recorded sound when to the same place as all record sound and then you use it in a with Logic or FCP.

They don't need to merge the apps, but a common digital asset manager really would help a lot of propel and make it MULTI-USER. Most people work with other people.
ChrisA is offline   0 Reply With Quote
Old Dec 22, 2013, 11:22 PM   #6
MrSmith
macrumors 68030
 
MrSmith's Avatar
 
Join Date: Nov 2003
Location: Japan
Nice of him to voice his appreciation of his employees. I wonder how many companies do that.
__________________
They are not long, the days of wine and roses: Out of a misty dream
Our path emerges for awhile, then closes within a dream.

Ernest Dowson
MrSmith is offline   7 Reply With Quote
Old Dec 22, 2013, 11:23 PM   #7
marksuniverse
macrumors newbie
 
Join Date: Dec 2013
Can't wait for 2014 and all that Apple will bring to us!
marksuniverse is offline   3 Reply With Quote
Old Dec 22, 2013, 11:29 PM   #8
Rogifan
macrumors 604
 
Rogifan's Avatar
 
Join Date: Nov 2011
Most company CEO's probably do memos like this but it doesn't get leaked on the internet for everyone to ridicule. Whoever is leaking these memos to 9to5Mac should be fired in my opinion.
__________________
"Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views." - William F. Buckley, Jr.
Rogifan is offline   5 Reply With Quote
Old Dec 22, 2013, 11:31 PM   #9
mpantone
Banned
 
Join Date: Mar 2009
Quote:
Originally Posted by MrSmith View Post
Nice of him to voice his appreciation of his employees. I wonder how many companies do that.
Rather typical of larger Fortune 500-type multi-national corporations. You can't shake everyone's hand, especially when they are scattered in multiple time zones.

The message is understandably bland and predictable, probably because he expected a certain/very real possibility that the message would be leaked to the public Internet.

Most of these kind of messages aren't leaked to the Internet, simply because Joe Websurfer doesn't gives a crap about canned laudatory statements from some random company's senior management.

It's an exception that Apple CEO statements are leaked to the Internet, mostly because of small but vocal contingent of OCD-addled Apple fans love corporate communications pornography. (Plus Apple rumor sites get huge page views from this sort of ranting).

The statement is merely a pleasantry. It's not going to affect employee morale or the stock price in any material way.

The real appreciation comes in the form of extra PTO (Paid Time Off), stock options, or some sort of additional credit to the employee product store (all of which are probably highly confidential and specific to the individual employee).

Quote:
Originally Posted by Rogifan View Post
Most company CEO's probably do memos like this but it doesn't get leaked on the internet for everyone to ridicule. Whoever is leaking these memos to 9to5Mac should be fired in my opinion.
It's highly possible that some Apple PR lackey "leaked" this e-mail to 9to5Mac.

Last edited by mpantone; Dec 23, 2013 at 10:26 AM.
mpantone is offline   13 Reply With Quote
Old Dec 22, 2013, 11:31 PM   #10
Casiotone
macrumors 6502a
 
Join Date: Oct 2008
Quote:
Originally Posted by dannyyankou View Post
"Big Plans" = 5 inch iPhone?
Apple will keep 4", 7.9" and 9.7" as the only screen sizes for iOS mobile devices until the end of time...which happens to be next year.
Casiotone is offline   2 Reply With Quote
Old Dec 22, 2013, 11:32 PM   #11
tech4all
macrumors 68030
 
tech4all's Avatar
 
Join Date: Jun 2004
Location: NorCal
Quote:
Originally Posted by Rogifan View Post
Most company CEO's probably do memos like this but it doesn't get leaked on the internet for everyone to ridicule. Whoever is leaking these memos to 9to5Mac should be fired in my opinion.
For some reason, I don't think Tim cares.

Quote:
Originally Posted by dannyyankou View Post
"Big Plans" = 5 inch iPhone?
Nah, Apple says 4" is the 'perfect' size. But if they do make it larger, they'll say the new larger screen is actually the 'perfect' size and people will no longer like 4".
__________________
I use OS X because of Windows. And I use Android because of iOS.
tech4all is offline   2 Reply With Quote
Old Dec 22, 2013, 11:35 PM   #12
ionjohn
macrumors 6502a
 
ionjohn's Avatar
 
Join Date: Jun 2013
Location: Canada
They always have big plans
__________________
i5 4670k 4.0 Ghz GTX 770 supercloked Samsung S23A700D ; iPhone 5 16GB
ionjohn is online now   6 Reply With Quote
Old Dec 22, 2013, 11:36 PM   #13
JayCee842
macrumors 6502a
 
JayCee842's Avatar
 
Join Date: Jan 2013
Must be nice to have someone like Tim who cares about his team. He truly sounds grateful and full of content, even if the folks over at Wall Street aren't. Keep the amazing products coming, Apple. You have my money.
JayCee842 is offline   0 Reply With Quote
Old Dec 22, 2013, 11:39 PM   #14
MacDav
Banned
 
Join Date: Mar 2004
Quote:
Originally Posted by Rogifan View Post
Most company CEO's probably do memos like this but it doesn't get leaked on the internet for everyone to ridicule. Whoever is leaking these memos to 9to5Mac should be fired in my opinion.
Worrying about which Apple employee leaked Tim's email is not high on my list of priorities, but that's just me. Maybe you should go "Undercover" and try to bring this evil felon to justice?
MacDav is offline   2 Reply With Quote
Old Dec 22, 2013, 11:40 PM   #15
Tankmaze
macrumors 65816
 
Tankmaze's Avatar
 
Join Date: Mar 2012
He ain't no Steve, but he sure is doing a great job as Apple CEO.
Can't wait for 2014, Tim.
__________________
Check out our game Tank Maze
Tankmaze is offline   13 Reply With Quote
Old Dec 22, 2013, 11:46 PM   #16
JayCee842
macrumors 6502a
 
JayCee842's Avatar
 
Join Date: Jan 2013
Quote:
Originally Posted by Rogifan View Post
Most company CEO's probably do memos like this but it doesn't get leaked on the internet for everyone to ridicule. Whoever is leaking these memos to 9to5Mac should be fired in my opinion.
lol are you really so concerned over this that you're getting worked up about it? hahahahahahahahah
JayCee842 is offline   0 Reply With Quote
Old Dec 22, 2013, 11:48 PM   #17
thekev
macrumors 603
 
thekev's Avatar
 
Join Date: Aug 2010
Quote:
Originally Posted by Rogifan View Post
Most company CEO's probably do memos like this but it doesn't get leaked on the internet for everyone to ridicule. Whoever is leaking these memos to 9to5Mac should be fired in my opinion.
There isn't anything sensitive in the memo. It's a feel good kind of statement. I'm surprised you think it's such a big deal. It's not like the upper management at Apple cares about internet trolling. Such a thing isn't even a blip on their PR radar.
__________________
world's largest manufacturer of tin foil hats, none of that aluminum foil crap.
thekev is offline   0 Reply With Quote
Old Dec 22, 2013, 11:49 PM   #18
Klae17
macrumors 6502a
 
Join Date: Jul 2011
Quote:
Originally Posted by Rogifan View Post
Most company CEO's probably do memos like this but it doesn't get leaked on the internet for everyone to ridicule. Whoever is leaking these memos to 9to5Mac should be fired in my opinion.
__________________
15" rMBP, iPhone 5 Black, iPod Nano, iPod Shuffle, iPad mini 16GB Black, Apple TV, Mac Pro.
Klae17 is offline   10 Reply With Quote
Old Dec 23, 2013, 12:10 AM   #19
Michael CM1
macrumors 601
 
Join Date: Feb 2008
Quote:
Originally Posted by MrSmith View Post
Nice of him to voice his appreciation of his employees. I wonder how many companies do that.
I work at a newspaper. Our version of that is we still have bosses around. If someone figures out the news version of an iPad, please pass it along!
__________________
Mid-2010 21.5" iMac; silver iPhone 5S 32GB; white iPad Air 32 GB; third-gen TV
Michael CM1 is offline   0 Reply With Quote
Old Dec 23, 2013, 12:20 AM   #20
dampfnudel
macrumors 6502a
 
Join Date: Aug 2010
Location: Brooklyn, NY
Maybe a redesigned hybrid 12.9" MacBook Air that turns into the new iPad Pro when you switch from OS X to iOS, with the ability to detach the keyboard. It would probably be smaller than the current 13" MBA. That introduction would be really big and many of us would definitely love the versatility of such a device. It would sell like hotcakes. Introducing the new MacPad Pro!!!
__________________
iPhone 5s (64GB) | iPad Air (128GB)
dampfnudel is offline   0 Reply With Quote
Old Dec 23, 2013, 12:25 AM   #21
Z.childers
macrumors newbie
 
Join Date: Sep 2012
10.10? *facepalm*
Z.childers is offline   0 Reply With Quote
Old Dec 23, 2013, 12:26 AM   #22
Rogifan
macrumors 604
 
Rogifan's Avatar
 
Join Date: Nov 2011
Quote:
Originally Posted by JayCee842 View Post
lol are you really so concerned over this that you're getting worked up about it? hahahahahahahahah
I'm not getting worked up over it. But I do think people who leak this stuff should be fired. Just my opinion.
__________________
"Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views." - William F. Buckley, Jr.
Rogifan is offline   0 Reply With Quote
Old Dec 23, 2013, 12:32 AM   #23
boechat
macrumors newbie
 
Join Date: Mar 2011
Did the chinese workers at Foxconn received this email too? (because they are the only ones making our "magical experience" possible). I don't think so, they are too busy working their a**es 12 hours a day. Apple won't make them waste time reading corporate emails.
boechat is offline   2 Reply With Quote
Old Dec 23, 2013, 12:33 AM   #24
rgarjr
macrumors 603
 
rgarjr's Avatar
 
Join Date: Apr 2009
Location: C a l i f o r n i a
I agree, Tim should send this e-mail to all those Chinese workers at Foxconn.
rgarjr is offline   2 Reply With Quote
Old Dec 23, 2013, 12:34 AM   #25
xmichaelp
macrumors 6502
 
Join Date: Jul 2012
Quote:
Originally Posted by dampfnudel View Post
Maybe a redesigned hybrid 12.9" MacBook Air that turns into the new iPad Pro when you switch from OS X to iOS, with the ability to detach the keyboard. It would probably be smaller than the current 13" MBA. That introduction would be really big and many of us would definitely love the versatility of such a device. It would sell like hotcakes. Introducing the new MacPad Pro!!!
This would require an iOS device running on x86 or a mac running ARM, unless it has both processors in it?

No offense, but either way that sounds like a bad idea, and I'd be disappointed if Apple bit from the "pressure" and started making gimmicky hybrid devices.
__________________
2012 13" MacBook Pro 2.5, 8, 250 SSD x Dell s2240l IPS display
xmichaelp is offline   2 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 02:28 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC