Are you sure there isn't a licensing fee for the "Apple Basic" and "Apple Extended" controllers/layouts we've been hearing about? They might be factoring that in.
Good point.
Are you sure there isn't a licensing fee for the "Apple Basic" and "Apple Extended" controllers/layouts we've been hearing about? They might be factoring that in.
As discussed above, they've reinvented the D-Pad! The body isn't just off the shelf either.
You may well be right, I don't have a clue how much that costs.
Something to consider though, you already have the iPhone or iPad or iPod touch, so the controller is cheaper than an Xbox, and the games are much cheaper, so it may well be worth it - in a few years.
Volume plays a large part in pricing.
because apple. thats their thing.
That would explain a new product that required a ton of R&D to put on store shelves. But these are bog standard bluetooth controllers that use a preset API to interface with apps designed for them on one specific platform. Most of the work is done by the app programmers, not the controller manufacturers. They're not blazing any new ground here, and shouldn't be spending $10,000 in labor to produce one.
I could justify $60, but $100 is a little above and beyond. Personally, I believe it's licensing costs. Apple's charging a goodly chunk for accessories to carry that MFi logo.
It does, but a company shouldn't price its products based only on costs.
lolwut? not sarcasm?
This isn't Apple's product, nor are they dictating pricing. There are plenty of affordable and over priced accessories for every ecosystem out there.
nice story but this isnt an apple product. nor are the other controllers. if all these companies are releasing products that you feel are too expensive, either one of two things: 1) stuff costs more than you think. 2) theyre charging too much, will feel the pain, and lower their prices.
have you brought a retail good to market? i have. in an established product category, but that didnt alleviate the need to do a *lot* of work ourselves -- products dont design themselves. designers, electrical engineers, programmers, quality control, marketing....people dont work for free, each of this are one or more people, working for a salary to provide for their families. all this adds up.
it's completely a matter of volume -- with few customers, things cost more. with many customers, we can discount and make it up on volume. for a new company w/ a new SKU (regardless of how old the category may be), it costs more.
my bad, not an apple product. but a product using the pricing policy of apple. its a product made specifically for iOS7, right? i even comes with a stand for iOS devices. if it was a generic gamepad, it would be much cheaper.
the dualshock 4 is also bluetooth, but does not cost 100$. yet the RP One doesnt even seem to have rumble. what gives?
I can understand charging a little more for slower selling items, and that this controller probably won't sell as much as a Dual Shock for the PS4.
But with this, they and the other controller manufacturers are pricing them so high, they'll barely sell at all. $100 for a product that's basically a slight tweak of what's been around for the last 20 years is ridiculous. Mad Catz and other 3rd party controllers for the consoles, which likely require the same amounts of R&D, marketing, quality control, etc. only sell for $30-$40 off store shelves.
Like I said before, $60 I could understand. It's a little pricey, but justifiable. $100 for a well built, but ultimately standard bluetooth controller is just asking too much.
No. It's business 101: you should price your product based on how much it is worth to your customers (=how much they'll pay).youre right -- they should include profit on top of their costs.
These guys are nuts if they think they will sell at that price
I kind of understand why they are so expensive. But I also have to agree that at this price they just aren't going to sell very well. And the problem is, this will probably be received as 'nobody wanting the controller' rather than 'nobody wanting to pay such high prices for a controller'.