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Old Jan 8, 2014, 03:05 PM   #1
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T-Mobile's 'Un-Carrier 4.0' Initiative Offers Up to $350 Per Line to Switch Carriers




T-Mobile today announced its Un-Carrier 4.0 initiative, which will see the company offering to pay up to $350 in early termination fees for individuals and families (up to five lines) who switch from AT&T, Sprint, or Verizon to T-Mobile. Coupled with phone trade-ins, customers can receive up to $650 per line to change carriers.
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"We're giving families a 'Get Out of Jail Free Card,' said John Legere, president and chief executive officer of T-Mobile. "Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind."
Beginning tomorrow, customers who hand in eligible AT&T, Verizon, or Sprint devices at a participating T-Mobile location will receive an instant credit of up to $300 based on the value of the phone.

After purchasing a new device from T-Mobile, customers can send the final bill (with early termination fees) from their previous carriers to T-Mobile and the company will send an additional payment of up to $350 per line to pay those fees (actual fee paid is based on the early termination cost) in the form of a prepaid MasterCard.

Trading in an old phone, purchasing a new T-Mobile phone, porting a phone number, and signing up for a new T-Mobile plan are all required to quality for T-Mobile's new program.

Earlier this month, AT&T also announced plans to offer up to $450 in credits for customers switching from T-Mobile to AT&T. The company pays up to $250 for the trade-in of a current smartphone, plus an additional $200 for transferring wireless service.

T-Mobile counts this as its fourth initiative to disrupt traditional mobile service. The first came in March when the company unveiled its "Un-Carrier" plans that uncoupled device costs from service costs, while the second and third initiatives included the company's Jump upgrade plan and its unlimited texting and 2G data in 100 countries.

T-Mobile and competitor AT&T have been participating ongoing feud in 2013, which began after T-Mobile CEO John Legere called the AT&T network "crap." Most recently, AT&T threw John Legere out of a party hosted by the company at CES 2014.

Article Link: T-Mobile's 'Un-Carrier 4.0' Initiative Offers Up to $350 Per Line to Switch Carriers
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Old Jan 8, 2014, 03:07 PM   #2
treyjustice
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bye bye AT&T
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Old Jan 8, 2014, 03:07 PM   #3
avanpelt
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One word: aggressive.
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Old Jan 8, 2014, 03:08 PM   #4
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t mobile is trying really hard to get people to switch
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Old Jan 8, 2014, 03:09 PM   #5
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All down for T-Mobile succeeding, but they need to fix the inconsistent HSPA data and upgrade EDGE to at least 3G. Why so much EDGE and GPRS in 2014, T-Mobile?

Once they fix the swiss cheese coverage, they'll be a real threat to AT&T and Verizon.
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Old Jan 8, 2014, 03:09 PM   #6
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If only they had decent coverage in my area along with better US roaming I would switch back to T-Mobile. Sadly where I live and work coverage is not very good and if you travel at all you might as well forget about tmobile. 50MB of roaming data is pathetic.
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Old Jan 8, 2014, 03:11 PM   #7
arian19
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Originally Posted by MacRumors View Post
Most recently, AT&T threw John Legere out of a party hosted by the company at CES 2014.
They threw him out of a party... come on, that is a bit harsh....
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Old Jan 8, 2014, 03:11 PM   #8
iMikeT
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$350 for families, that's it? What about incentives for individuals?
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Old Jan 8, 2014, 03:11 PM   #9
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OH HI CES

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Old Jan 8, 2014, 03:12 PM   #10
spoonie1972
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Bold.

I love it.

Wind is very aggressive price-wise in Canada - I wish they had the deep pockets (and built a larger, more stable network) to disrupt the collusion of the tri-opoly running the show here.

Good for T-Mobile. Excellent.
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Old Jan 8, 2014, 03:12 PM   #11
darnovo
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why is everyone saying this is good / aggressive. I have an iPhone 5s from ATT and I'm not handing it over to TMobile for 350$. This would be an amazing deal if they just flat out paid your ETF fees for taking the leap and switching. However, they are paying you 350$ for your iPhone that you could sell on eBay for 500$

Give me 350$ no questions asked to switch to you TMobile, and I will
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Old Jan 8, 2014, 03:13 PM   #12
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Wow... I just may cancel my VZ now... lol, even if Tmobile is inferior at the moment.
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Old Jan 8, 2014, 03:13 PM   #13
BornAgainApple
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Very tempted to take Mr. Legere up on his offer.
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Old Jan 8, 2014, 03:16 PM   #14
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Quote:
Originally Posted by darnovo View Post
why is everyone saying this is good / aggressive. I have an iPhone 5s from ATT and I'm not handing it over to TMobile for 350$. This would be an amazing deal if they just flat out paid your ETF fees for taking the leap and switching. However, they are paying you 350$ for your iPhone that you could sell on eBay for 500$

Give me 350$ no questions asked to switch to you TMobile, and I will
Oh, I mis-read, I agree
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Old Jan 8, 2014, 03:17 PM   #15
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"Earlier this month, AT&T also announced plans to offer up to $450 in credits for customers switching from the carrier to T-Mobile."

I think this is wrong, its supposed to say from T-Mobile to AT&T? right?
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Old Jan 8, 2014, 03:18 PM   #16
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Didn't tmobile just pick up a different lower frequency band off Verizon's network for a few billion? Sounds like their service will start to pick up as well.

Let me keep my devices and pay any etf and I'd switch back.
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Old Jan 8, 2014, 03:18 PM   #17
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Great to see a disruptor in the US carrier stranglehold.
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Old Jan 8, 2014, 03:18 PM   #18
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T-Mobile calls pink "magenta"?
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Old Jan 8, 2014, 03:18 PM   #19
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Quote:
Originally Posted by LiquidSpikes View Post
"Earlier this month, AT&T also announced plans to offer up to $450 in credits for customers switching from the carrier to T-Mobile."

I think this is wrong, its supposed to say from T-Mobile to AT&T? right?
Yep, thanks for catching that. Fixed.
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Old Jan 8, 2014, 03:19 PM   #20
darnovo
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Quote:
Originally Posted by Orlandoech.com View Post
Oh, I mis-read, I agree
Actually I think I misread... I'm an idiot... they give you 300$ for your phone and then an additional 350$ to switch. Gotcha. So 650$ total. Way better than when I thought but still I'd rather get 350$ to tell ATT goodbye and sell the phone on eBay
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Old Jan 8, 2014, 03:19 PM   #21
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Quote:
Originally Posted by darnovo View Post
why is everyone saying this is good / aggressive. I have an iPhone 5s from ATT and I'm not handing it over to TMobile for 350$. This would be an amazing deal if they just flat out paid your ETF fees for taking the leap and switching. However, they are paying you 350$ for your iPhone that you could sell on eBay for 500$

Give me 350$ no questions asked to switch to you TMobile, and I will
They call it aggressive because T-Mobile pays $350 plus the value of your phone, up to $300. Almost $650 for switching. I think it's pretty aggressive.
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Old Jan 8, 2014, 03:21 PM   #22
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Quote:
Originally Posted by darnovo View Post
why is everyone saying this is good / aggressive. I have an iPhone 5s from ATT and I'm not handing it over to TMobile for 350$. This would be an amazing deal if they just flat out paid your ETF fees for taking the leap and switching. However, they are paying you 350$ for your iPhone that you could sell on eBay for 500$

Give me 350$ no questions asked to switch to you TMobile, and I will

you still have to pay the AT&T ETF first to get it unlocked

this is not the best deal, but its pretty easy and not time consuming
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Old Jan 8, 2014, 03:25 PM   #23
ltrebing
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Uhm

The article from last Friday says this:

Quote:
AT&T today announced that it is offering up to $450 in credits for customers switching to the carrier from T-Mobile.
This here article says this:

Quote:
AT&T also announced plans to offer up to $450 in credits for customers switching from the carrier to T-Mobile.
The latter sounds far more funny but also rather unrealistic to me.
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Old Jan 8, 2014, 03:26 PM   #24
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Smack down !!!! Go T-Mobile !!
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Old Jan 8, 2014, 03:26 PM   #25
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Quote:
Originally Posted by darnovo View Post
Actually I think I misread... I'm an idiot... they give you 300$ for your phone and then an additional 350$ to switch. Gotcha. So 650$ total. Way better than when I thought but still I'd rather get 350$ to tell ATT goodbye and sell the phone on eBay
I agree, except tell VZ goodbye.
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