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Old Jan 17, 2014, 10:42 AM   #1
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Apple Opens the Doors at its MacArthur Chambers Store in Brisbane, Australia




Apple's long-awaited store in Brisbane, Australia finally opened its doors to customers today. The flagship store was announced in 2011, but problems with contractors and the historical nature of the site delayed completion.

Customers started waiting in line almost 15 hours before the store was schedule to open its doors at 10 AM local time, with many hoping to score one of the limited edition Brisbane store T-shirts that were handed out. The dedicated fans were allowed in by exuberant store employees who greeted them with high-fives and cheers. Store leader Jonny Walker told PerthNow that he is proud of what Apple has done with the historic site.
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"We are so proud of this store at Apple, it's got a stunning space now and we're really extremely proud to call it our home. When we took over the store a lot of the original historic elements were missing or in disrepair. What we've done is we've painstakingly restored it to its original glory."
The store is located within the impressive MacArthur Chambers building, which was General Douglas MacArthur's South West Pacific headquarters for the Allies during World War II. The new retail space occupies the entire bottom floor of the building. It includes 200 display units and is staffed by over 100 employees, says a report by Brisbane Times, which toured the location before it opened.

(Thanks, David!)

Article Link: Apple Opens the Doors at its MacArthur Chambers Store in Brisbane, Australia
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Old Jan 17, 2014, 10:45 AM   #2
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The dedicated fans were allowed in by exuberant store employees who greeted them with high-fives and cheers.

They do that when you buy a Windows machine? We need a third option.
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Old Jan 17, 2014, 10:46 AM   #3
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I love historic Apple Stores.
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Old Jan 17, 2014, 10:46 AM   #4
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Apple do have a good taste in architecture, that's for sure.
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Old Jan 17, 2014, 10:47 AM   #5
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And people say the high street is dying? Pfft. Just do it like Apple.
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Old Jan 17, 2014, 10:48 AM   #6
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Looking forward to my next visit to Brisbane, it'll make the top of the Queen St mall more fun than it was when I lived there in the late 80s/early 90s.
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Old Jan 17, 2014, 10:50 AM   #7
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I guess with the right mindset being "high fived" when entering a retail store is pretty cool?!

The store looks very nice though.
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Old Jan 17, 2014, 11:04 AM   #8
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Nice looking store, but even now that it's populated with bodies it's still very clinical looking. (imo).
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Old Jan 17, 2014, 11:13 AM   #9
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Certainly looks nice. I wonder if they have any pics from before the restoration?
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Old Jan 17, 2014, 11:19 AM   #10
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Please open one in Mexico.
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Old Jan 17, 2014, 11:43 AM   #11
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Anyone else notice the Apple camera guy in the second photo? I guess we will be seeing this again in the next Apple Keynote.
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Old Jan 17, 2014, 11:44 AM   #12
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Now we wait in line 15 hours for tshirts?
(and by we, I don't include myself)
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Old Jan 17, 2014, 11:47 AM   #13
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Jonny Walker Red

What? No "Jonny Walker" references? I'm disappointed in you guys... SMH
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Old Jan 17, 2014, 11:48 AM   #14
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I'm glad they didn't drastically reskin the outside. The old buildings there are very cool.
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Old Jan 17, 2014, 11:58 AM   #15
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Never understood the deal of waiting in line for a store opening, especially in 2014 when you can order online... hell, most of the time if you want specific options they'll do just that and order online for you.

I can't speak of other Apple store but the one in downtown Montreal is kind of lame and chaotic. No one to answer your question unless you queue up at the door waiting for a genius to be available instead of having dedicated helper in each product section, which mean a lot of people blocking the front of the store and quite a few genius standing at the back doing nothing...

They also splitted the store on two level, one for the systems and one for the accessories, which means that you have go for your accessories before going for your system because once you move away from your assign genius, he'll be flagged to go help another waiting customer and you'll have wait again for him to be available...

Oh, and the service counter is also on the second floor, so beside having no parking near the store and thus having to carry your mac for two block on crowded street, you also have to climb 2 flight of stairs...
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Old Jan 17, 2014, 12:19 PM   #16
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What? No "Jonny Walker" references? I'm disappointed in you guys... SMH
Nobody ever gets references on this site.
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Old Jan 17, 2014, 12:21 PM   #17
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Originally Posted by tuxon86 View Post
Never understood the deal of waiting in line for a store opening, especially in 2014 when you can order online... hell, most of the time if you want specific options they'll do just that and order online for you.

I can't speak of other Apple store but the one in downtown Montreal is kind of lame and chaotic. No one to answer your question unless you queue up at the door waiting for a genius to be available instead of having dedicated helper in each product section, which mean a lot of people blocking the front of the store and quite a few genius standing at the back doing nothing...

They also splitted the store on two level, one for the systems and one for the accessories, which means that you have go for your accessories before going for your system because once you move away from your assign genius, he'll be flagged to go help another waiting customer and you'll have wait again for him to be available...

Oh, and the service counter is also on the second floor, so beside having no parking near the store and thus having to carry your mac for two block on crowded street, you also have to climb 2 flight of stairs...

I never understood why with all of their many sales associates it takes so long to get someone.
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Old Jan 17, 2014, 01:57 PM   #18
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Really cool looking store. I wish the Apple Store's by me actually looked cool and historic like this one!
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Old Jan 17, 2014, 02:42 PM   #19
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I'll be checking it out in a few weeks on my next trip to the big city.

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And people say the high street is dying? Pfft. Just do it like Apple.
The store/building backs on to a mall (with a 2nd entry) that has some major retail chains and a supermarket.
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Old Jan 17, 2014, 03:00 PM   #20
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Originally Posted by Goftrey View Post
And people say the high street is dying? Pfft. Just do it like Apple.
The high street isn't dying in Brisbane and Apple are a bit late to the party. They would have been late even if the store opened in 2011.

The new store is across the street from Louis Vuitton, Tiffany's, Chanel, Hugo Boss, and scotch & soda.

I'm sure apple will do well here.
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Old Jan 17, 2014, 05:01 PM   #21
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Yay!! I got an image published

Not my best images but published none the less, and a mention

I did think the store looked nice (perhaps a bit clinical), but not as nice as some of the other Apple stores I've seen on here...

David
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Old Jan 17, 2014, 07:13 PM   #22
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Nobody ever gets references on this site.
That, and analogies. They say creating and understanding analogies requires higher thought processes. Most people on here are just not capable...
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Old Jan 17, 2014, 09:21 PM   #23
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Quote:
Originally Posted by UnfetteredMind View Post
Certainly looks nice. I wonder if they have any pics from before the restoration?
There are some out there of the previous tenant that'll give you an idea of what it looked like before. Mind you when the book store left it was rented out to fly-by-night bargain basement retailers for a while, but they didn't change anything from the book store they were just very messy. Note the tacky air conditioning pipes and gold detailing!

Pics courtesy of Skyscraper City (found them with google image search)





Note in this last image the placement of the trees and the garden:

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Last edited by Steeley; Jan 17, 2014 at 09:28 PM.
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Old Jan 17, 2014, 09:39 PM   #24
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Yikes! It looked super tacky before. I'm glad someone with some taste was able to move in and clean it up.
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Old Jan 17, 2014, 11:54 PM   #25
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Yes I was there, the store opening was really good. First time I've ever been to an Apple store. I got a shirt and an Airport Express. And I love the plastic bags Apple use. Drawstring with a nice logo on it.

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