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Old Jan 24, 2014, 09:48 AM   #1
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Tim Cook Discusses Apple's Culture of Secrecy, Sapphire, and More in ABC News Interview




In honor of today's thirtieth anniversary of the introduction of the Macintosh, Apple CEO Tim Cook and executives Craig Federighi and Bud Tribble recently sat down for an interview with ABC News. ABC's David Muir was a guest on Good Morning America this morning, where he introduced a short preview of the interview, which airs in full tonight.

In the clip, Muir talked candidly to the trio of executives about Apple's culture of secrecy, the company's plans for its Arizona sapphire manufacturing plant and the iWatch. Cook was forthcoming in the interview about his work habits and Apple's rumored black curtains, but as usual he adeptly deflected questions about Apple's future product roadmap.

The full interview will air tonight at 6:30 PM on World News with Diane Sawyer.

Article Link: Tim Cook Discusses Apple's Culture of Secrecy, Sapphire, and More in ABC News Interview
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Old Jan 24, 2014, 09:50 AM   #2
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Here's hoping for an insightful interview
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Old Jan 24, 2014, 09:50 AM   #3
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Typo in the title

'Cuture'
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Old Jan 24, 2014, 09:50 AM   #4
ericinboston
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There has been more Mac news on this website in the last 24 hours than the last 5 years of MacRumors. Seriously.
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Old Jan 24, 2014, 09:50 AM   #5
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They seem like great folks.
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Old Jan 24, 2014, 09:51 AM   #6
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Cuture of secreacy? I think you meant "Culture"
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Old Jan 24, 2014, 09:53 AM   #7
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Nothing gets the fans on my MBP excited like a good Flash video.
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Old Jan 24, 2014, 09:55 AM   #8
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I too would like to know more about Apple's Cuture. It's so secret, I've never even heard of the word!
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Old Jan 24, 2014, 09:56 AM   #9
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Quote:
Originally Posted by TheRainKing View Post
Typo in the title

'Cuture'
Fixed...thanks.
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Old Jan 24, 2014, 09:58 AM   #10
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They look like Microsoft executives.
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Old Jan 24, 2014, 10:00 AM   #11
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Looks like Tim Cook ate a blue lollipop before the interview. HAHA
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Old Jan 24, 2014, 10:00 AM   #12
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Quote:
but as usual he adeptly deflected questions about Apple's future product roadmap.
People who interview Tim shouldn't waste their time asking this type of question.
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Old Jan 24, 2014, 10:08 AM   #13
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Looking forward to this interview. This NSA news is getting out of control.
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Old Jan 24, 2014, 10:11 AM   #14
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Man they sure do know how to drag things out.
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Old Jan 24, 2014, 10:17 AM   #15
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Come on Craig, I'm sure you don't need to wear the same blue shirt every time you get on camera?
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Old Jan 24, 2014, 10:18 AM   #16
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Looks very interesting, I'm looking forward to watching it. It will be nice to see them showing off the new Mac Pro. Its good to see Mac computers getting some spot light time.
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Old Jan 24, 2014, 10:19 AM   #17
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Nothing gets the fans on my MBP excited like a good Flash video.
That's funny, because I was just able to play the video on my iPad. Try disabling Flash. You don't need it for much these days anyway
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Old Jan 24, 2014, 10:27 AM   #18
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Come on Craig, I'm sure you don't need to wear the same blue shirt every time you get on camera?
Maybe it's his black turtle neck. Sometime I feel like these guys are all like Homer Simpson. All the same outfits in the closet... maybe it's something that they all too on from good ole' Steve.
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Old Jan 24, 2014, 10:28 AM   #19
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I just DVR'd it. First time probably I ever did that for an ABC news show...
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Old Jan 24, 2014, 10:29 AM   #20
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Is Craig's hand on Tim's thigh?
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Old Jan 24, 2014, 10:43 AM   #21
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Right there in the first picture you see some of what is wrong at Apple.

Grey hair.

Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.
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Old Jan 24, 2014, 10:46 AM   #22
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The little clip isn't loading for me. Ho hum! Will try my PC when I get in.

Quote:
Originally Posted by scottsjack View Post
Right there in the first picture you see some of what is wrong at Apple.

Grey hair.

Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.
I really like Craig Federighi but you might be right. I wonder what the design teams are like by comparison.
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Old Jan 24, 2014, 10:49 AM   #23
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Quote:
Originally Posted by scottsjack View Post
Right there in the first picture you see some of what is wrong at Apple.

Grey hair.

Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.
EXACTLY!
(could not call it stale yet, but not getting as much attention as glam SamSmug)


That and ABC title says "30 years of Apple".
So, Apple was founded in 1984 and instantly changed the way we do computing....
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Old Jan 24, 2014, 10:51 AM   #24
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Originally Posted by brdeveloper View Post
They look like Microsoft executives.
They look like executives period.
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Old Jan 24, 2014, 10:52 AM   #25
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Quote:
Originally Posted by CJM View Post
The little clip isn't loading for me. Ho hum! Will try my PC when I get in.



I really like Craig Federighi but you might be right. I wonder what the design teams are like by comparison.
Here you go...

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