Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jan 25, 2014, 01:50 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
The Argument for an 11.88-Inch Retina MacBook Air




In October 2013, DisplaySearch analyst David Hsieh first revealed that Apple would be introducing a 12" Retina MacBook Air in 2014. The report was quickly corroborated by the reliable Ming-Chi Kuo.

It wasn't entirely clear at the time why Apple would choose to introduce a new 12" screen model, when their current lineup of MacBook Airs and Pros come in 11", 13", and 15" screen sizes.

Analyst Daniel Matte, however, lays out a convincing argument at his new blog on why Apple would choose that size. Matte believes that the new Retina MacBook Air will be exactly 11.88" in diagonal screen size, as that would allow Apple to offer a Retina Display (2732 x 1536, twice 1366x768) with the exact same PPI as the iPad Air (264 PPI). The full analysis is worth reading.
Quote:
It would make sense for Apple to take advantage of the same display technology it has been utilizing for the 9.7" iPads by cutting their panels to this larger size.
Apple is quite deliberate in choosing screen sizes for their new products.

The earliest supply chain rumors of the iPad mini included the specific screen size of 7.9 inches. The reason for that particular size later became apparent as it similarly allowed Apple to use the exact same PPI displays that were used in original iPhone and iPod touch.

The main discrepancy in Matte's argument is that the original DisplaySearch report predicted a lower resolution (2304 x 1440). Also, in the past, we'd heard very specific display sizes from Apple's supply chain, such as the 7.9" iPad mini display rather than 8" iPad mini display. In this case, the early reports (so far) have been at 12-inches.

Still, the new Retina MacBook Air is not expected until mid-2014, so we should start hearing more as production starts ramping up.

Article Link: The Argument for an 11.88-Inch Retina MacBook Air
MacRumors is offline   3 Reply With Quote
Old Jan 25, 2014, 01:53 PM   #2
slrandall
macrumors 6502
 
Join Date: Jun 2011
But then what would happen with the 11- and 13-inch models currently available? Apple's been slowly phasing out the non-retina MBP models (only 1 left now, I believe), but they had the same screen-sizes.
slrandall is offline   1 Reply With Quote
Old Jan 25, 2014, 01:54 PM   #3
pmz
macrumors 68000
 
Join Date: Nov 2009
Location: NJ
Quote:
Originally Posted by slrandall View Post
But then what would happen with the 11- and 13-inch models currently available? Apple's been slowly phasing out the non-retina MBP models (only 1 left now, I believe), but they had the same screen-sizes.
Seems like a One-size fits all to me....IF they can make the price reasonable.

Make this bad boy $999 and call it a day.

Above this model should exist nothing but 13 & 15" Retina MBP
pmz is offline   22 Reply With Quote
Old Jan 25, 2014, 01:54 PM   #4
MacSince1990
macrumors 6502a
 
MacSince1990's Avatar
 
Join Date: Oct 2009
Unless they intend to replace it with an 11" iPad, this is just silly.

Actually it's a bit silly either way. How do you decide between an 12" and 13" MBA?
__________________
Quad G5 16GB RAM, 4TB HDD, GeForce 7800GT, 10.5.8
Beige G3 w/1 GHz Sonnet G4, 768 MB, 400 GB HDD + 2x120GB, Radeon Mac Edition, ATA/133 PCI, 4-Port USB 2 PCI, 18x DVDRW, MacOS 10.4.11
MBP Quad 2.7

Last edited by MacSince1990; Jan 25, 2014 at 11:29 PM.
MacSince1990 is offline   4 Reply With Quote
Old Jan 25, 2014, 01:57 PM   #5
pmz
macrumors 68000
 
Join Date: Nov 2009
Location: NJ
Quote:
Originally Posted by MacSince1990 View Post
This is just silly.
Hardly. I would say its almost a definite.

----------

Quote:
Originally Posted by MacSince1990 View Post
Unless they intend to replace it with an 11" iPad, this is just silly.

Actually it's a bit silly either way. How do you decide between an 11" and 13" MBA?
What? Isn't that the whole point? They have an 11" and 13" non retina now.

Ditch them both, and introduce one 12" Retina model...price it at $999, and be done. How does that not work for everyone looking for a MBA?
pmz is offline   29 Reply With Quote
Old Jan 25, 2014, 02:03 PM   #6
Infinitewisdom
macrumors regular
 
Join Date: Sep 2012
So maybe those rumors of a bigger iPad are actually for this instead?
Infinitewisdom is offline   12 Reply With Quote
Old Jan 25, 2014, 02:03 PM   #7
andiwm2003
macrumors 601
 
andiwm2003's Avatar
 
Join Date: Mar 2004
Location: Boston, MA
I don't get the logic here. Why would it matter for a laptop what the exact PPI are? Isn't the whole point of a retina display that you can't distinguish pixels and they scale screen elements to whatever you want?

Also, I don't think apple would make a small technical detail the main point in what screen size they offer. They would clearly base this decision on customer demand and user experience. Only then they would choose the technology they need to produce the laptops.
andiwm2003 is offline   6 Reply With Quote
Old Jan 25, 2014, 02:06 PM   #8
ikir
macrumors 6502a
 
Join Date: Sep 2007
Quote:
Originally Posted by pmz View Post
Seems like a One-size fits all to me....IF they can make the price reasonable.

Make this bad boy $999 and call it a day.

Above this model should exist nothing but 13 & 15" Retina MBP
Yes, i agree. 12" Air, 13" retina Pro. Just 3 models
ikir is offline   3 Reply With Quote
Old Jan 25, 2014, 02:08 PM   #9
dannyyankou
macrumors 65816
 
Join Date: Mar 2012
What a coincidence, I was just thinking about this today. If they released a 13 inch retina air, I would definitely get one.
dannyyankou is offline   0 Reply With Quote
Old Jan 25, 2014, 02:08 PM   #10
Nielsenius
macrumors 6502a
 
Join Date: Apr 2011
Location: Virginia
Speculation? More like some guy talking out of his ass.

The current 13-inch and 15-inch rMBPs don't have displays with identical PPI. I cite this as an example of Apple making screen size a greater priority than PPI standardization.
__________________
15" MacBook Pro with Retina Display
27" Cinema Display
iPhone 5s
Nielsenius is offline   8 Reply With Quote
Old Jan 25, 2014, 02:09 PM   #11
arn
macrumors god
 
arn's Avatar
 
Join Date: Apr 2001
Send a message via AIM to arn
Quote:
Originally Posted by andiwm2003 View Post
I don't get the logic here. Why would it matter for a laptop what the exact PPI are? Isn't the whole point of a retina display that you can't distinguish pixels and they scale screen elements to whatever you want?

Also, I don't think apple would make a small technical detail the main point in what screen size they offer. They would clearly base this decision on customer demand and user experience. Only then they would choose the technology they need to produce the laptops.
Because they are already producing massive quantities of sheets of this DPI screen. They get the benefits of scale by using the same production lines. That means a more affordable Retina MacBook Air.

arn
arn is offline   29 Reply With Quote
Old Jan 25, 2014, 02:13 PM   #12
JoEw
macrumors 6502a
 
JoEw's Avatar
 
Join Date: Nov 2009
If that is the case glad I got my MBA 13" when I did.. the battery life on that thing is incredible and no matter what Apple does, adding a battery hogging retina display will no doubt reduce it significantly, this is the reason that I decided against a macbook pro.
__________________
Late 2009 27" iMac, i5, iPhone 5 32GB Black, 13" Macbook Air, i7, 8GB RAM, 256GB SSD, TV 3rd Generation iPod Nano iPad Air 32GB White
JoEw is offline   1 Reply With Quote
Old Jan 25, 2014, 02:15 PM   #13
teejaysplace
macrumors member
 
Join Date: May 2006
How about a 15" MB Air so ppl can actually use the thing? Every time I pick an 11" model in the Apple Store, I simply can't imagine attempting to use it as anything more than a portable movie player. I know a lot of users - myself included - for whom the only drawback of the 13" MBA is a dearth of screen real estate. You can design on a 15" screen if you really want to, but losing those last two inches make it challenging to fit in all the tool palates. (I rock a 17" now and sometimes even that's not enough.) Of course we don't need MB's in every size and configuration, but I'm nearly positive that 15" MBA would find a greater market that an 11" or 12", even with a retina display. Hear my prayers, Apple. Hear them and be benevolent!
teejaysplace is offline   5 Reply With Quote
Old Jan 25, 2014, 02:15 PM   #14
Klae17
macrumors 6502a
 
Join Date: Jul 2011
Quote:
Originally Posted by andiwm2003 View Post
I don't get the logic here. Why would it matter for a laptop what the exact PPI are? Isn't the whole point of a retina display that you can't distinguish pixels and they scale screen elements to whatever you want?

Also, I don't think apple would make a small technical detail the main point in what screen size they offer. They would clearly base this decision on customer demand and user experience. Only then they would choose the technology they need to produce the laptops.
Apple brags about the small technical details. "It's 7.9! The big one is 9.7, just so it's easy to remember!"
Klae17 is offline   0 Reply With Quote
Old Jan 25, 2014, 02:16 PM   #15
KPOM
macrumors G3
 
Join Date: Oct 2010
I'd buy it. My only complaint about the 13" rMBP is the weight.
KPOM is offline   3 Reply With Quote
Old Jan 25, 2014, 02:17 PM   #16
Klae17
macrumors 6502a
 
Join Date: Jul 2011
Quote:
Originally Posted by slrandall View Post
But then what would happen with the 11- and 13-inch models currently available? Apple's been slowly phasing out the non-retina MBP models (only 1 left now, I believe), but they had the same screen-sizes.
My logical guess, and it's just a guess, no scientific or imperical evidence here.... Just pure opinion... Is that those will be discontinued.
Klae17 is offline   3 Reply With Quote
Old Jan 25, 2014, 02:18 PM   #17
HiRez
macrumors 601
 
HiRez's Avatar
 
Join Date: Jan 2004
Location: Western US
I'm going to be very sad if 11.8" is the only MBA size. I have a 13" now and it's a bit small for what I like to do with it. But I don't want the weight, expense, and decreased battery life of a larger MacBook pro either. A 14"-ish retina MacBook Air would be fantastic. Even if the PPI is slightly lower.
__________________
Go outside, the graphics are amazing!
HiRez is offline   3 Reply With Quote
Old Jan 25, 2014, 02:18 PM   #18
andiwm2003
macrumors 601
 
andiwm2003's Avatar
 
Join Date: Mar 2004
Location: Boston, MA
Quote:
Originally Posted by arn View Post
Because they are already producing massive quantities of sheets of this DPI screen. They get the benefits of scale by using the same production lines. That means a more affordable Retina MacBook Air.

arn
You really think that would drive the product strategy? Don't get me wrong, I would love to see this size of an MBA an likely buy one anyway. However I'm not sure if they might not lose a lot of customers who want the 13 inch MBA. I see ton's of them out there and the users are usually pretty clear that they want this size, not the 11.6" MBA.
andiwm2003 is offline   5 Reply With Quote
Old Jan 25, 2014, 02:19 PM   #19
Klae17
macrumors 6502a
 
Join Date: Jul 2011
Quote:
Originally Posted by MacSince1990 View Post
Unless they intend to replace it with an 11" iPad, this is just silly.

Actually it's a bit silly either way. How do you decide between an 11" and 13" MBA?
I don't see what is so silly. They will be making one model instead of two, cutting down manufacturing and providing a better screen.

How do you decide between a 11 and 13? Ask the millions that have bought the MBA.
Klae17 is offline   0 Reply With Quote
Old Jan 25, 2014, 02:19 PM   #20
puckhead193
macrumors 604
 
puckhead193's Avatar
 
Join Date: May 2004
Location: NY
Pfff, bring back the 17" MBP!!!!!
__________________
nMP - 6 core, D700s, 32 gig, 1 TB, NEC PA272W
20" iMac C2D
17" MBP i7
iPod Touch, 64 GB iPhone 5, 64 GB iPad 3
puckhead193 is offline   39 Reply With Quote
Old Jan 25, 2014, 02:20 PM   #21
Klae17
macrumors 6502a
 
Join Date: Jul 2011
Quote:
Originally Posted by Infinitewisdom View Post
So maybe those rumors of a bigger iPad are actually for this instead?
No. There will be an iPad Pro and the new MacBook Air retina.
Klae17 is offline   2 Reply With Quote
Old Jan 25, 2014, 02:21 PM   #22
Renzatic
macrumors 604
 
Renzatic's Avatar
 
Join Date: Aug 2011
Location: Wisdom mule sez: there are literally zero jungles in Vermont.
Quote:
Originally Posted by JoEw View Post
If that is the case glad I got my MBA 13" when I did.. the battery life on that thing is incredible and no matter what Apple does, adding a battery hogging retina display will no doubt reduce it significantly, this is the reason that I decided against a macbook pro.
The 13" MBP lasts about 9 hours on a charge through normal usage. On a guess, I'd say a retina Air would probably get around 11 or so.

No, it's not as good as the 12-14 hours you get on the current Air, but I think the tradeoff for having a higher resolution screen would be worth it.
Renzatic is offline   1 Reply With Quote
Old Jan 25, 2014, 02:21 PM   #23
miniroll32
macrumors 6502a
 
miniroll32's Avatar
 
Join Date: Mar 2010
Regardless of whether it is technically feasible to add a higher resolution display, it doesn't make sense from a business perspective. Let's not forget that the Retina display is one of the main USPs of the MacBook Pro, so why would Apple let it go to a cheaper product?

The current resolution of the MacBook Airs are certainly not a problem. These are consumer notebooks, afterall.
miniroll32 is offline   0 Reply With Quote
Old Jan 25, 2014, 02:21 PM   #24
solipsism
macrumors 6502
 
Join Date: Jan 2008
Quote:
Originally Posted by arn View Post
Because they are already producing massive quantities of sheets of this DPI screen. They get the benefits of scale by using the same production lines. That means a more affordable Retina MacBook Air.

arn
1) If they use either panel in the 13" or 15" MBPs they could also benefit from economics of scale. Wouldn't it also be less expensive to use, say, the 15" MBPs 220 PPI sheets for a 12" MBA instead of the 264 PPI of the iPad, which seems to already sell in such high quantities that economics of scale has likely plateaued.

2) Using 264 PPI is closer to doubling the resolution of the 11" and 13" MBAs but is that really necessary for a windowed OS once you get past 200 PPI? For UI elements I'd say so, even as we move into Retina where you could place the display closer to your eyes.

Last edited by solipsism; Jan 25, 2014 at 03:01 PM.
solipsism is offline   0 Reply With Quote
Old Jan 25, 2014, 02:22 PM   #25
bungiefan89
macrumors 6502
 
Join Date: Apr 2011
Dear Apple,
I need to buy a Macbook Air this year because my 2009 Macbook needs to be replaced. PLEASE do not screw up the 2014 Air between now and my date of purchase.
Thank you,
~Concerned Buyer
__________________
27" 2011 iMac, 3.4 GHz, 12GB RAM, 2GB VRAM - Late 2009 Macbook, 2.26 GHz, 4GB RAM - iPod touch 32GB 4g
bungiefan89 is offline   2 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 06:20 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC