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Old Jan 26, 2014, 02:39 AM   #1
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Steve Jobs' First Public Demonstration of the Macintosh, Hidden Since 1984




On January 24, 1984, Steve Jobs famously demonstrated the Macintosh for the first time at Apple's shareholders meeting at the Flint Center in Cupertino.

Less than a week later, Jobs again showed off the Mac. But this time, instead of showing it to Apple's investors, he showed it to his potential user base at the monthly general meeting of the Boston Computer Society.

This lesser known introduction actually comes off more polished than the January 24 version, which is viewable on YouTube.

The Boston Computer Society introduction, which runs for 90 minutes, has gone virtually unseen since it took place. Time reporter Harry McCracken managed to track down the tape, locating a Boston-area videographer who had the original tapes in storage on a now-obsolete format called U-matic.

According to McCracken:
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Fortunately for posterity, the production values on the video version of the meeting are quite good -- far better than what Apple managed for the shareholder meeting. (In Cupertino, the lighting had been so murky at times that the only thing you can see clearly is Jobs' white shirt gleaming from inside his jacket.) Apple sprung for multiple cameras, one of which was manned by the BCS's [videographer Glenn] Koenig. Moments with subpar camera work in the Cupertino video, such as when Jobs pulls the Mac out of its bag and boots it up, are nicely shot in this one.

As presented here, the video -- which is a rough cut of the version which the Computer History Museum will preserve -- has a few moments which have been reconstructed. The slides which Jobs shows are the same ones he presented in Boston, but they're borrowed from the video of the Cupertino event. And when Jobs shows a blurry slide of the IBM PC -- provoking mirth from the audience and prompting him to say "Let's be fair" -- the blurring is a recreation of what really happened. (To this day, [BCS co-founder Jonathan] Rotenberg isn't sure whether it was a prank on Apple's part or a bona-fide technical glitch.)

"It's so much more intimate," Rotenberg says of the Boston version of the presentation. "It's about the users, which is what you don't get at the shareholder meeting."
McCracken has much more about the video and the event itself in his Time piece, along with details on the Boston Computer Society, which shut down in 1996. Excerpts of the video were shown at Macworld and the Computer History Museum's Macintosh 30th Anniversary party, held last night at the same Flint Center where Jobs first introduced the machine to his shareholders.

At the end, it includes a special Q&A session with Macintosh team members, along with a number of software demos -- McCracken calls the BCS demonstration "a prototype for the media extravaganzas which we citizens of the 21st century call Stevenotes."

The never-before seen video is an important piece of Apple history, and, fittingly, the Computer History Museum will be preserving it for posterity.

Article Link: Steve Jobs' First Public Demonstration of the Macintosh, Hidden Since 1984
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Old Jan 26, 2014, 02:41 AM   #2
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Steve is still the man 
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Old Jan 26, 2014, 02:45 AM   #3
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Old Jan 26, 2014, 02:51 AM   #4
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I hope that more forgotten media surfaces in the future that focuses on Steve. This footage is gold to those that appreciate his genius and honesty. RIP Steve. You'll always be missed; never forgotten. Thanks for Tim, he's finally learning how to be himself, and be comfortable living in your shadow. Tim's not Steve, nor will he ever be, but he still cares about Apple and its users. Looks like Steve knew what he was doing when picking his successor- unlike Microsoft, Gates and Balmer.
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Old Jan 26, 2014, 02:53 AM   #5
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Great work!
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Old Jan 26, 2014, 02:54 AM   #6
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Nice.
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Old Jan 26, 2014, 02:56 AM   #7
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we think 3.5" disk is a breaktrough in the 80s
we are storing 400K bytes
Good times!!

really love finding this piece of history in the computing world. Steve really is one in a billion.

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Tim's not Steve, nor will he ever be, but he still cares about Apple and its users. Looks like Steve knew what he was doing when picking his successor
Apple is in good hands.
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Old Jan 26, 2014, 03:03 AM   #8
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Great work!
How can you tell, did you see all 1.36:46 in those 14 minutes since this was posted.
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Old Jan 26, 2014, 03:42 AM   #9
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How can you tell, did you see all 1.36:46 in those 14 minutes since this was posted.
But this video was published to the public on youtube long before
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Old Jan 26, 2014, 03:44 AM   #10
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It's presentations like this that you realize you miss the man.
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Old Jan 26, 2014, 03:48 AM   #11
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Originally Posted by justperry View Post
How can you tell, did you see all 1.36:46 in those 14 minutes since this was posted.
I think he meant great journalistic work
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Old Jan 26, 2014, 04:12 AM   #12
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It still gives me goose pimples just to watch the Macintosh demo with the music Chariots of Fire!
We are Apple! Leading the way!
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Old Jan 26, 2014, 04:16 AM   #13
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It was fun to see people asking questions about what we take for granted these days. One gentleman had a question which was something along these lines: "I see that when you selected the word and wrote over it both words were conveniently 5 letters long, is it possible to write longer words over selections?" he said it in a way that he doubted the capability and it was just funny to see that.

The older man who asked about an individuals efficiency with the Macintosh or a traditional keyboard-only computer over time was also funny.

Great video.
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Old Jan 26, 2014, 04:20 AM   #14
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Excellent footage that really brings it home how far we have come in computing
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Old Jan 26, 2014, 04:25 AM   #15
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Our generation was pretty lucky to have such a thinker present.
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Old Jan 26, 2014, 04:26 AM   #16
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Steve was just incredible.
Glad we got to see so much of him.

Glad to see Apple still holding on to so many of the same core beliefs.
And hey, those 5 original Macintosh ads were also great.
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Old Jan 26, 2014, 04:34 AM   #17
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Wow, watching the audience go crazy when Bill Atkinson was showing MacPaint for the first time was so cool.
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Old Jan 26, 2014, 04:39 AM   #18
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I remember reading his book on my iPad and the chapter about the launch of the Macintosh then watching the speech Steve does on Youtube right away was really is special! What an amazing time!
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Old Jan 26, 2014, 04:45 AM   #19
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Originally Posted by MacRumors View Post
reporter McCracken
Really?
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Old Jan 26, 2014, 04:46 AM   #20
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Great. Now saved for the future
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Old Jan 26, 2014, 05:56 AM   #21
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I liked how when someone asked about coloured display Steve briefly mentioned a book like computer with an LCD
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Old Jan 26, 2014, 06:37 AM   #22
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Now I know where Stephen Hawkins got his voice from, well they do sound much alike, don't you think?
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Old Jan 26, 2014, 06:50 AM   #23
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Loved watching this! Had a real ragtag vibe to it, like trailblazers doing something fundamentally radical for the times. The whole thing just reeks of genuine enthusiasm and passion, stuff you don't really see too often these days in more rehearsed, controlled and regimented product presentations. Extended Q&A along with the intermingling after the presentation kills it, wish Apple and other companies brought Q&A to their product presentations more often.
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Old Jan 26, 2014, 07:02 AM   #24
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This is a great find!

I put together a 'reboot' of the original, swapping the Mac's original voice for Siri!
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Old Jan 26, 2014, 07:04 AM   #25
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You need Flash to watch the video. Damn.
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