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Old Jan 31, 2014, 10:08 AM   #1
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Protestors Rally Against 'Candy Crush Saga' Developer with Deluge of Candy-Themed Games




King, the developer behind mega-hit Candy Crush Saga, was recently awarded a UK trademark on the term "candy" for use in video games and is awaiting approval on a similar trademark in the United States. With Apple in some cases assisting King in targeting apps with "candy" in their names, developers unhappy with King's IP strategy have responded with a protest that is seeking to flood the iOS App Store with candy-themed games, according to reports from Pocket-lint and Slate.

Organized by the Candy Jam website, the group exhorts game developers to "fight trademark trolling" by making a candy-themed game between now and February 3. The game-making jam is meant to protest the trademark system and King's aggressive business tactics, and developers have already submitted more than 100 apps with different combinations of the words "candy," "saga," "scroll," "apple" and more.

King CEO and co-founder Riccardo Zacconi says the company is "not trying to control the world's use of the word candy," clarifying that King will only use the trademark "to prevent others from creating games that unfairly capitalise on our success." Zacconi also defends his company against allegations that it released a game, Pac-Avoid, that cloned an existing game from developer Stolen Goose. Zacconi explains the company "should never have published Pac-Avoid" and has apologetically pulled it from its website.

Article Link: Protestors Rally Against 'Candy Crush Saga' Developer with Deluge of Candy-Themed Games
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Old Jan 31, 2014, 10:10 AM   #2
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The trademark system is simply delusional.
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Old Jan 31, 2014, 10:11 AM   #3
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Sounds like some kind of Willy Wonka
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Old Jan 31, 2014, 10:12 AM   #4
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I'll participate in downloading the top 10 candy games to see if we can get them all listed

http://appshopper.com/bestsellers/paid
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Old Jan 31, 2014, 10:14 AM   #5
AngerDanger
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I guess I'll stick with the generic Sweet Solidified Glucose Crush Saga instead.
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Old Jan 31, 2014, 10:14 AM   #6
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Sour Grapes ?
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Old Jan 31, 2014, 10:14 AM   #7
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By protesting it, don't you just give it undo attention and inadvertently cause more downloads? All press is good press?
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Old Jan 31, 2014, 10:16 AM   #8
CJM
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Well they tried to sue the makers of The Banner Saga, for use of the word 'saga', so you know they're being completely honest.
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Old Jan 31, 2014, 10:17 AM   #9
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Reminds me of the fight for ownership of "Edge".

Starting a new venture must be such a minefield now, between the threat of copyright and patent infringement.
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Old Jan 31, 2014, 10:17 AM   #10
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The trouble with his comments is that there are games with candy in the title that predate him. His trademark would basically make it illegal for those games to have a digital version because he controls Candy used with video games. So say 'candyland' now legally can't go digital without changing their name or some how successfully arguing that candy and candyland are not at all the same

I get his intent to keep folks from cloning his game or using similar names to confuse folks but how it was done was not correct or cool and I can't believe the UK allowed it. I hope the US doesn't or if they do someone immediately sues.
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Old Jan 31, 2014, 10:17 AM   #11
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Of all games out there, Candy Crush is the one I hate the most. I even hate the people who play it. And I REALLY hate the people who play it on my train home from work with their sound at 100%.
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Old Jan 31, 2014, 10:17 AM   #12
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Just call your new app "Wachamacallit" and your set.
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Old Jan 31, 2014, 10:18 AM   #13
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'King CEO and co-founder Riccardo Zacconi says the company is "not trying to control the world's use of the word candy," clarifying that King will only use the trademark "to prevent others from creating games that unfairly capitalise on our success."'

Like Bejeweled?
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Old Jan 31, 2014, 10:19 AM   #14
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Quote:
Originally Posted by ArtOfWarfare View Post
By protesting it, don't you just give it undo attention and inadvertently cause more downloads? All press is good press?
It's a pretty well known game as it stands; I don't think they really need much more publicity. I do think companies reach a point/size where "any publicity is good publicity" is no longer strictly true, and they need to keep a positive public facade.
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Old Jan 31, 2014, 10:27 AM   #15
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People, I just want to say, can we all get along? Can we get along?

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Old Jan 31, 2014, 10:29 AM   #16
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Cloning and copying is inevitable. Everything has an era and King is trying to delay their destruction. Candy Crush's hype will eventually die down.
If Apple is fine with all the other clones, such as Temple Run's many variations, they shouldn't be protecting King. All CC is, is Bejeweled with candy instead of gems.
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Old Jan 31, 2014, 10:30 AM   #17
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Quote:
Originally Posted by iHEARTcartoons View Post
Just call your new app "Wachamacallit" and your set.
That was a great candy bar!
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Old Jan 31, 2014, 10:34 AM   #18
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This is like Zynga trademarking "Ville"

These can trademark all they want, they're still not gonna be able to duplicate their initial success. Nobody cares about a brand when it comes to these freemium games
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Old Jan 31, 2014, 10:36 AM   #19
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Protesters? More like whiny, self-righteous kids who have way too much time on their hands or terrible app makers trying to get fifteen minutes of fame by duping people into thinking their app is the real one.
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Old Jan 31, 2014, 10:36 AM   #20
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New games in the App Store in 3, 2, 1...

Candy Birds
Cut the Candy
Candy Ninja
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Old Jan 31, 2014, 10:42 AM   #21
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Well the US gov worships corporations so they should have no trouble getting that trademarked in the US.
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Old Jan 31, 2014, 10:49 AM   #22
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Quote:
Originally Posted by Bensalama21 View Post
The trademark system is simply delusional.
I'm sure you know a ton about it.
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Old Jan 31, 2014, 10:49 AM   #23
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Quote:
Originally Posted by Xerotech View Post
Cloning and copying is inevitable. Everything has an era and King is trying to delay their destruction. Candy Crush's hype will eventually die down.
If Apple is fine with all the other clones, such as Temple Run's many variations, they shouldn't be protecting King. All CC is, is Bejeweled with candy instead of gems.

So if Samsung stated your first paragraph and substituted 'Apple and Cook' for 'Candy Crush and King' would you feel the same way?.....just sayin'

Not saying you're right or wrong...but I see a lot hypocrisy on this board....
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Old Jan 31, 2014, 10:55 AM   #24
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I wasn't even aware this game or company existed until I read this news report.

However, if they are trolling the marketplace like Zynga does with the '...with friends' and as Liquorpuki pointed out the '...ville' trademarks - then more power to the candy jammers.
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Old Jan 31, 2014, 10:57 AM   #25
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Bewaunce and Zay-J copyrighted their kid's name 'Blu-Ivy' or something like that, oh boy, what's next?
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