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Old Feb 13, 2014, 02:46 PM   #1
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Taco Bell Introducing Mobile Ordering Nationwide Later This Year




Taco Bell is planning to roll out its mobile ordering platform nationwide later this year, according to a report from Nation's Restaurant News, an industry trade publication. Taco Bell has been developing its new mobile ordering app for two-and-a-half years, testing the platform at five stores in California.

A number of other restaurants have supported mobile ordering, including Chipotle, as well as pizza restaurants including Domino's and Pizza Hut. However, a quick-serve restaurant like Taco Bell provides a different type of service with much less customization and customers that expect prompt turnaround on orders.

The app will allow users to find their closest restaurant, display pricing specific to that location along with customized menu selections and more. Users will be able to use Taco Bell gift cards or stored credit cards, with orders flagged in the restaurant as from a mobile device. Then, the app determines the users' location to determine when they are near the restaurant and only then will it send the order to be prepared.

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Workers will be challenged to maintain speed of service during peak hours, when restaurants are receiving a steady flow of mobile orders at the same time guests are lined up at the counter. However, [Jeff Jenkins, mobile lead for Taco Bell] contends that mobile ordering will help eliminate some of the drag caused by consumers with "menu board anxiety," as well as improving accuracy. When ordering by smartphone, for example, guests can take their time deciding whether to add sour cream or remove the cheese without holding up the line. "It's really more about convenience and customization," he noted.
Taco Bell told NRN that it expects young Millennials, its primary customer demographic, will embrace the mobile ordering platform. NRN claims that 74 percent of consumers aged 18 to 34 said they would order takeout/delivery on a mobile device, if it were available.

According to Jenkins, Taco Bell's mobile lead, "Mobile is the biggest shift in QSR since the drive thru" and "if you can get 10 million people to download your app, you're putting a portal to Taco Bell in 10 million pockets."

Taco Bell has an existing app, but the new mobile ordering is expected to roll out nationally later this year.

Article Link: Taco Bell Introducing Mobile Ordering Nationwide Later This Year
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Old Feb 13, 2014, 02:47 PM   #2
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omg yes! now i don't have to drive stoned to get my favorite stoner meal!

edit: its not delivery. looks like ill have to still drive stoned
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Old Feb 13, 2014, 02:51 PM   #3
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omg yes! now i don't have to drive stoned to get my favorite stoner meal!
then how would you pick it up?
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Old Feb 13, 2014, 02:52 PM   #4
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omg yes! now i don't have to drive stoned to get my favorite stoner meal!
Perfect example of a response for a don't do drugs campaign. Clearly what you though you read in the article you clearly did not comprehend.
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Old Feb 13, 2014, 02:52 PM   #5
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then how would you pick it up?
oh man. i thought it was delivery. i got too excited
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Old Feb 13, 2014, 02:57 PM   #6
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Does this mean Taco Bell is going to hire (more/cheaper) non-English speaking staff that don't have to talk to the customers to take their orders?

Taco Bell's wages are already the lowest amongst fast-food chains in the country. I wouldn't be surprised if this was the real motive—cutting corners.

Taco Bell Is The Worst-Paying Fast Food Company

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Old Feb 13, 2014, 02:57 PM   #7
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So, will this system also link to a mapping app showing the nearest restrooms?
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Old Feb 13, 2014, 03:12 PM   #8
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Taco bell is disgusting.
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Old Feb 13, 2014, 03:17 PM   #9
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Taco bell is disgusting.
Thanks for the well thought contribution to this article.
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Old Feb 13, 2014, 03:20 PM   #10
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Taco bell is disgusting...
..ly delicious.
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Old Feb 13, 2014, 03:20 PM   #11
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Burgers

If apps like this would save my special orders (like no pickle, no mustard, no mayo and add onion) I'd use it ALL the time.

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Old Feb 13, 2014, 03:33 PM   #12
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Then, the app determines the users' location to determine when they are near the restaurant and only then will it send the order to be prepared.
Thatís pretty slick. I love the idea of pushing the decision delay outside of the restaurant/line, and then providing a JIT kind of food prep - per this quote:

Quote:
Originally Posted by Jeff Jenkins, mobile lead for Taco Bell
... contends that mobile ordering will help eliminate some of the drag caused by consumers with "menu board anxiety," as well as improving accuracy.

Quote:
Originally Posted by F123D View Post
Taco bell is disgusting.
Last time I ate at one was a couple of years ago, coming home from the downtown casino in Pittsburgh, we were hungry, tired and the drive through was open at 2am

Yeah, yikes ... itís _cheap_ for college kids I guess
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Old Feb 13, 2014, 03:40 PM   #13
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This will be chaos when a bunch of people arrive at once.
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Old Feb 13, 2014, 03:52 PM   #14
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Originally Posted by edk99 View Post
Perfect example of a response for a don't do drugs campaign. Clearly what you though you read in the article you clearly did not comprehend.
It doesn't take someone stoned to not comprehend, perfectly sober people do that on a daily basis, not only on these forums, but in this world we call LIFE. I take it reefer madness was your favorite film?
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Old Feb 13, 2014, 04:05 PM   #15
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I am just glad the 21 y/o version of myself didn't have a smartphone, and definitely didn't have this app. The thought of sitting at the bar and choosing what I want knowing it will just be waiting when I walked over to Taco Bell after last call? Dodged a bullet there.

Hell, I'd do that now if Chipotle would stay open past 10pm... And suffer less for it the next day than I would with Taco Bell, that's for sure.
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Old Feb 13, 2014, 04:15 PM   #16
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Carl's Jr had a great app....

...that was not updated in years and now does not work.
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Old Feb 13, 2014, 04:21 PM   #17
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Carl's Jr had a great app....

...that was not updated in years and now does not work.
Really? Are you talking about something different than the SuperStar Rewards? Because it still works where I am.

Although it doesn't allow you to order, it just allows you to check-in and get points for being at Carl's (or at lease nearby )
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Old Feb 13, 2014, 04:37 PM   #18
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I've worked fast food before, they're just going to screw the workers. They'll push through twice as many orders and expect the employees to just pick up the pace. Sometimes this is possible but many times it isn't.
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Old Feb 13, 2014, 04:50 PM   #19
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Yay! now i don't need to wait in line for 30 minutes any more for fast food!!!
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Old Feb 13, 2014, 05:10 PM   #20
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Old Feb 13, 2014, 05:10 PM   #21
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Great. A faster way to get 'Pink Slime' and 'Anti-dusting Agents' into your stomach.
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Old Feb 13, 2014, 05:31 PM   #22
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They need to raise prices

This is the only way Americans will stop eating like crap
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Old Feb 13, 2014, 06:13 PM   #23
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Plus, you could put the Taco Bell app and WebMD app right next to each other on your home screen.
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Old Feb 13, 2014, 06:20 PM   #24
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America: "Increasing Obesity - One App at a time!"
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Old Feb 13, 2014, 06:26 PM   #25
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Is Taco Bell really that slow that this speeds things up?

I confess not to have been to one in the last few years, but it always seemed to be about as fast as it could be - order, quick prep, eat. [and blow for those h8ers)
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