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Old Feb 28, 2014, 09:49 AM   #1
MacRumors
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Apple Retail Stores Pushing Sales of Current Apple TV with $25 iTunes Gift Card Offer




With rumors of a new Apple TV set-top box swirling, Apple's brick and mortar stores have launched a one-week promotion offering customers who purchase the current model a $25 iTunes Store gift card, reports 9to5Mac.

The promotion naturally sparks speculation that Apple is trying to clear stock of the current model ahead of new hardware. A recent report from Bloomberg claimed, however, that while Apple was aiming for an April introduction of the new Apple TV, a launch would not come until much later in the year around the holiday shopping season.

The Apple TV recently received added prominence in the Apple online store with its own major heading as opposed to its previous placement as an accessory, suggesting that Apple may be laying the groundwork to move the Apple TV from its longtime "hobby" status to a full-fledged product on par with its other lines.

Apple has reportedly considered a new set-top box that would combine the features of the current Apple TV with the Wi-Fi router features of the existing AirPort Express. The new Apple TV could also leverage iOS devices and Bluetooth accessories as game controllers for a potential Apple TV App Store, while also adding an Apple software layer on top of users' existing cable television services. Apple has also reportedly been in talks with Time Warner Cable about a potential content deal.

The new gift card offer on the existing Apple TV runs through March 5 and is currently not offered on the Apple online store. As with all iTunes gift cards, the credit can be used in any of Apple's digital content stores, including the iTunes Store, App Store, Mac App Store, and iBooks Store.

Update 8:20 AM: Apple has now posted the Terms and Conditions [PDF] for the offer, indicating that it is valid both in-store and online, but only in the United States.

Update 3:07 PM: Notable Apple journalist Jim Dalrymple has said that a new Apple TV release is not imminent despite the gift card promotion.

Article Link: Apple Retail Stores Pushing Sales of Current Apple TV with $25 iTunes Gift Card Offer
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Old Feb 28, 2014, 09:51 AM   #2
Sky Blue
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Any moment now... It's a-comin.

Will it beat Amazon's box to market?

Last edited by Sky Blue; Feb 28, 2014 at 09:57 AM.
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Old Feb 28, 2014, 09:52 AM   #3
mrongey
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I knew this would happen! I just bought one from Best Buy two days ago!
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Old Feb 28, 2014, 09:53 AM   #4
Z400Racer37
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Dear Apple,

Please get rid of my crummy expensive cable TV already, and give me a better UI than Youtube to watch things I'm actually interested in in its place.

Thanks
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Old Feb 28, 2014, 09:53 AM   #5
newdeal
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Perhaps they are giving the $25 itunes gift card so people can use it in the App store that will be announced for Apple TV. I highly doubt Apple will announce a product in April and not release until the Holidays, unless the holiday is easter. That is not an Apple thing to do as interest fizzles with time, competitors launch clones, and sales of existing models plummet. Even if it is a hobby Apple would rather sell their existing model as long as they can if they aren't releasing hardware until Christmas 2014
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Old Feb 28, 2014, 09:54 AM   #6
Frankied22
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Apple Retail Stores Pushing Sales of Current Apple TV with $25 iTunes Gift Ca...

Very interesting. My only concern with a new revamped Apple TV is a price hike. If it adds an App Store and some other features I can see Apple jacking up the price. Right now the ATV is great because it's only $99.
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Old Feb 28, 2014, 09:55 AM   #7
redscull
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I am finally guying to buy an Apple TV as soon as they add this feature, which I want more than anything else:
I push AirPlay on my iOS device, and in <1 second, I see that content on the tv.

I don't care if it's mirroring an app or streaming a 2GB video, it needs to be instant. Waiting 2+ minutes to so that it can buffer a 3 minute long home video from my photos app is just useless, and the primary reason I don't yet have an Apple TV.
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Old Feb 28, 2014, 09:55 AM   #8
ksnell
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I love new hardware! Come onnnn update!
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Old Feb 28, 2014, 09:55 AM   #9
Razeus
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Quote:
Originally Posted by Z400Racer37 View Post
Dear Apple,

Please get rid of my crummy expensive cable TV already, and give me a better UI than Youtube to watch things I'm actually interested in in its place.

Thanks
Not going to happen. The TV apps want you to verify your cable provider before giving you access. The TV industry saw the cable cutters coming so they made it you had to log in to your cable company to use these apps.
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Old Feb 28, 2014, 09:59 AM   #10
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Yeah apple really knows how to make a bargain when they want to get rid of a product.
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Old Feb 28, 2014, 10:03 AM   #11
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Yes, hopefully I can get a new Apple TV in March
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Old Feb 28, 2014, 10:03 AM   #12
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And who knows what else may accompany the refresh. Maybe the Macbooks will update.
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Old Feb 28, 2014, 10:04 AM   #13
MikeyMike01
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Quote:
Originally Posted by redscull View Post
I am finally guying to buy an Apple TV as soon as they add this feature, which I want more than anything else:
I push AirPlay on my iOS device, and in <1 second, I see that content on the tv.

I don't care if it's mirroring an app or streaming a 2GB video, it needs to be instant. Waiting 2+ minutes to so that it can buffer a 3 minute long home video from my photos app is just useless, and the primary reason I don't yet have an Apple TV.
Umm, mine is already instant? Even with the Apple TV already off, it takes five seconds tops.

Maybe your network is the problem?
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Old Feb 28, 2014, 10:06 AM   #14
garylapointe
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over the air?

Quote:
Originally Posted by Razeus View Post
Not going to happen. The TV apps want you to verify your cable provider before giving you access. The TV industry saw the cable cutters coming so they made it you had to log in to your cable company to use these apps.
Which is just weird. If you live somewhere and have an antenna hooked up to your TV and get these stations, it's not possible for you to verify.

This will have to change eventually. But probably not soon enough...

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Old Feb 28, 2014, 10:07 AM   #15
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I think it would be neat if Apple offered two versions of the Apple TV: one that handles streaming channels similar to the current model, and one with beefier specs (that costs more) that can run games using iPhone and Bluetooth controllers, along with the same streaming TV channel functionality. It would be cool if you could quickly switch between gaming and TV like Xbox One. It would be doubly cool if it had Siri capability—as I find the voice commands on Xbox One to be pretty awful.
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Old Feb 28, 2014, 10:08 AM   #16
mattopotamus
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Quote:
Originally Posted by MikeyMike01 View Post
Umm, mine is already instant? Even with the Apple TV already off, it takes five seconds tops.

Maybe your network is the problem?
Agreed. That sounds like 'his' network. If the ATV is on it is instant, and even from an off state it is ~5 seconds.
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Old Feb 28, 2014, 10:09 AM   #17
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An Airport base station combined with Apple TV in the same hardware could end up being a security nightmare, especially if such a device allowed apps!
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Old Feb 28, 2014, 10:10 AM   #18
Alumeenium
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broken UI, too many pointless channels
no way to store content, (like the old model)
no thanks it's a useless as a watch, when we all have smart phones
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Old Feb 28, 2014, 10:13 AM   #19
Reason077
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Originally Posted by Alumeenium View Post
broken UI, too many pointless channels
Agree with you on these two points.

It's weird, the Apple TV has been through several UI iterations over the years, but I still think the original UI was the best in many ways.
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Old Feb 28, 2014, 10:13 AM   #20
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Clearance sale!!!
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Old Feb 28, 2014, 10:14 AM   #21
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Quote:
Originally Posted by newdeal View Post
Perhaps they are giving the $25 itunes gift card so people can use it in the App store that will be announced for Apple TV. I highly doubt Apple will announce a product in April and not release until the Holidays, unless the holiday is easter. That is not an Apple thing to do as interest fizzles with time, competitors launch clones, and sales of existing models plummet. Even if it is a hobby Apple would rather sell their existing model as long as they can if they aren't releasing hardware until Christmas 2014
Sounds like an app-store model will finally arrive to the Apple TV. They will probably launch a new hardware which includes more storage. I'm thinking 16GB and 32GB versions to store games and apps - content will still be streamed. No app store will be given to existing ATV owners.

Quote:
Originally Posted by Frankied22 View Post
Very interesting. My only concern with a new revamped Apple TV is a price hike. If it adds an App Store and some other features I can see Apple jacking up the price. Right now the ATV is great because it's only $99.
There will most likely be a $99 ATV w/ no app store, a $149 ATV with 16GB and a $199 ATV w/ 32GB.

----------

Quote:
Originally Posted by Reason077 View Post
Agree with you on these two points.

It's weird, the Apple TV has been through several UI iterations over the years, but I still think the original UI was the best in many ways.
Nonsense - the new UI is extremely better. However, with the additional stations added it has become cluttered. I'm sure Apple has figured out this mess with the next major ATV software release.
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Old Feb 28, 2014, 10:18 AM   #22
The Economist
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Originally Posted by redscull View Post
I am finally guying to buy an Apple TV as soon as they add this feature, which I want more than anything else:
I push AirPlay on my iOS device, and in <1 second, I see that content on the tv.

I don't care if it's mirroring an app or streaming a 2GB video, it needs to be instant. Waiting 2+ minutes to so that it can buffer a 3 minute long home video from my photos app is just useless, and the primary reason I don't yet have an Apple TV.
That's more likely a problem with your internet connection or your router.
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Old Feb 28, 2014, 10:19 AM   #23
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Originally Posted by brianvictor7 View Post
And who knows what else may accompany the refresh. Maybe the Macbooks will update.
I like how you did that.
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Old Feb 28, 2014, 10:19 AM   #24
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To me this sounds like a push to get a larger number of people using AppleTV so they can justify the AppleTV Store on it. Think, if they currently have 30 million AppleTVs being used but can increase that number to 50 million in the next few months - they can use that as leverage to persuade developers to create apps for it. ;-)
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Old Feb 28, 2014, 10:20 AM   #25
davidbrummy
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Need to fix multiple Airplay issue

I got given a new AppleTv for Christmas. I had the original one and loved it. Put multiple Speakers throughout the house connected via Airport Expresses. Like a lot of people I was really disappointed when I tried the new one and it only allowed music to be streamed to one speaker.

Also if I connected it to my iTunes account there was no way of making it ask for my password before purchases. A big issue with kids in the house.

Now it sits on top of my first gen Apple TV unplugged.

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