|Feb 28, 2014, 06:50 PM||#1|
Tim Cook Angrily Rejects Political Proposal Asking for Profits-First Policies
During Apple's annual shareholder's meeting today, CEO Tim Cook angrily rebuffed a representative from the National Center for Public Policy Research or NCPPR -- a conservative think tank -- that asked the company to disclose the costs of its sustainability programs, such as solar energy facilities, and to embrace a corporate policy that focused on profits above all else.
The representative asked Cook about the impact of the company's renewable energy programs on its bottom line, and also asked Cook to commit to only undertaking projects that were explicitly profitable.
The CEO did not take this well, according to a report from MacObserver, which said that Cook's body language changed significantly and his gentle and controlled speaking style gave way to a rapid-fire response.
Following the meeting, the NCPPR released an incendiary press release that is heavily critical of Cook, claiming that shareholder value is destroyed in favor of efforts to combat climate change.
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Article Link: Tim Cook Angrily Rejects Political Proposal Asking for Profits-First Policies
|Feb 28, 2014, 06:53 PM||#6|
Read this article earlier. Really embodies what Apple primarily stands for & how they separate themselves from competitors.
Never been a huge Tim Cook fan either, but massive kudos here.
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|Feb 28, 2014, 06:54 PM||#7|
I'm starting to like the guy
Well gentlemen, a great deal of money has been invested in this project...
...and we can't allow it to fail.
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|Feb 28, 2014, 06:55 PM||#10|
Good for him.
What the guy from NCPPR is probably too stupid to realize is that a huge part of Apple's financial success is related to its image. Apple already takes a beating for any perceived human rights or environmental transgressions, precisely because its user base tends to skew so heavily liberal and socially conscious. If the company were to suddenly start placing profits above all else, how do you think this demographic would react? Of course, aside from any financial considerations, I really respect Cook for taking a stand on this.
13" Retina MacBook Pro (early 2013); Airport Extreme (802.11ac); iPhone 6 (32GB); Apple TV (3rd gen)
|Feb 28, 2014, 06:56 PM||#12|
This is what makes a company: its ethics.
Apple and its employees care about more than profitability; they care about how what they do impacts the world, not how much money they make every quarter.
|Feb 28, 2014, 06:56 PM||#14|
Wow did anyone visit the site where the NCPPR listed their press release? Holy web 1.0! Didn't realize Angelfire was still around.
Also, Jobs always preached its about making products and pushing ideas to the limit. It's about the intersection of the humanities and technology. Not the bottom line.
|Feb 28, 2014, 06:56 PM||#15|
|Feb 28, 2014, 06:58 PM||#18|
|Feb 28, 2014, 06:58 PM||#19|
Thanks for standing up for principled leadership Tim. Nice to see. A company that puts profits above all doesn't sit at top of "Most Admired Companies" lists. I'm proud of Apple for committing to renewable energy and hope other companies follow Apple's lead.
|Feb 28, 2014, 07:00 PM||#20|
Wow. That got me liking Cook and Apple more than the usual.
I agree with Tim. It isn't like Apple to focus mainly on profits, they've never been about the profits. Just look at how hard they fight since before they were founded and the history since. Anybody not understanding this should GTFO of its stock and so on.
If Apple focused on profits only, they'd be dead by now IMO.
|Feb 28, 2014, 07:01 PM||#23|
The NCPRR are a wholly awful organisation. They are an embarrassment to the conservative name.
Each man's death diminishes me, for I am involved in mankind. Therefore, send not to know for whom the bell tolls, it tolls for thee.
|Feb 28, 2014, 07:02 PM||#24|
Expects AAPL to tank on Monday due to this report.....
But, good for Tim/Apple. Companies who put profit first lose sight of why they are in the business.
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