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Old Feb 28, 2014, 08:27 PM   #1
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Apple Launching 'iOS In The Car' Next Week With Ferrari, Volvo and Mercedes-Benz




Nearly a year after it was announced, Apple appears ready to introduce launch partners for its "iOS in the Car" initiative, according to a report in the Financial Times. The piece claims Volvo, Mercedes-Benz and Ferrari -- where Apple Senior Vice President Eddy Cue is a board member -- will be Apple's initial partners.

Though it does not mention iOS in the Car by name, the article claims drivers will be able to use Apple Maps for navigation on the car's in-dash screen, as well as watch movies, listen to music, make calls and send text messages through the system with full Siri integration.

The FT says the announcement will be made at the Geneva Motor Show next week, one of the premier motor shows on the calendar.

Quote:
The technology group will next week launch its first in-car operating system with Ferrari, Mercedes-Benz and Volvo as it attempts to take the lead in a fierce race to dominate tomorrow's smart cars.

[...]

The deal marks the first time that Apple is embedding its software in devices other than its own branded products. The choice of the Ferrari, Volvo and Mercedes-Benz is seen to be in keeping with the US tech group's high-end phones.
Apple executives have said in the past that iOS in the Car is "very important" to the company and is an essential "part of the ecosystem". At it's WWDC keynote last year, Apple claimed it was working with a number of partners including Honda, Nissan, Chevrolet, Hyundai, and more, in addition to Ferrari, Volvo and Mercedes. It was reported earlier this year that iOS in the Car had been plagued by organizational issues but, if the FT report is accurate, it would appear the project is quickly moving towards a public launch.

Article Link: Apple Launching 'iOS In The Car' Next Week With Ferrari, Volvo and Mercedes-Benz
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Old Feb 28, 2014, 08:28 PM   #2
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Not surprised to hear this one!!! Bravo!!! 
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Old Feb 28, 2014, 08:28 PM   #3
larrylaffer
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Time to trade in my Volvo!
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Old Feb 28, 2014, 08:29 PM   #4
Eduardo1971
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I hope that BMW follows soon. They are one of the initial auto companies under the initiative.
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Old Feb 28, 2014, 08:29 PM   #5
Fattytail
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Drivers will be able to use Maps in the car. Are they sure that's a feature they want to tout?
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Old Feb 28, 2014, 08:29 PM   #6
diamornte
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That's hawt! Sign me up for iCar!
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Old Feb 28, 2014, 08:30 PM   #7
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Great. Now we won't just have Volvo drivers, we'll have Volvo drivers using Apple Maps.
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Old Feb 28, 2014, 08:30 PM   #8
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7.1 next week?
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Old Feb 28, 2014, 08:31 PM   #9
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Who's preordering the iOS LaFerrari?
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Old Feb 28, 2014, 08:33 PM   #10
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I hope that BMW and Cadillac follow!
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Old Feb 28, 2014, 08:33 PM   #11
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Finally! I'm waiting for info on what it takes to make my speaking newsreader app NewsBrain into a top notch iOS in the Car app. Need info and the iOS in the Car simulator. Maybe Tuesday..
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Old Feb 28, 2014, 08:35 PM   #12
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Aftermarket head units are needed for this to work. Bundling it with a new Ferrari aint going to be a big earner.
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Old Feb 28, 2014, 08:36 PM   #13
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Originally Posted by AustinIllini View Post
Who's preordering the iOS LaFerrari?
I have the limited edition lightweight LaFerrari that strips away all the non essential electronics to save weight for the ultimate performance. By leaving my iOS devices at home, I shave .000000003 off my 0-60 MPH times
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Old Feb 28, 2014, 08:37 PM   #14
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This will be great in my next Ferrari. Oh, wait....
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Old Feb 28, 2014, 08:37 PM   #15
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Woohoo! Since Mercedes is on board, perhaps I'll eventually have that option for my little Smart car!
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Old Feb 28, 2014, 08:41 PM   #16
dustinsc
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Originally Posted by Nevaborn View Post
Aftermarket head units are needed for this to work. Bundling it with a new Ferrari aint going to be a big earner.
I would consider paying quite a bit of money (well, more than the $80 I spent o my last head unit) for a head unit that actually made my phone usable in the car. My current unit plays music via bluetooth just fine, but I can't get the built-in mic to work, and so Siri is pretty much useless.
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Old Feb 28, 2014, 08:45 PM   #17
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7.1 next week?
Starting to seem like that might be the case.
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Old Feb 28, 2014, 08:46 PM   #18
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Every cars' software (user facing) has been terrible. From the beginning of time. Tesla finally has something half-way decent. iOS in the car is good for the industry and helps cars differentiate themselves. Great move. Hope it works super well and they start to expose things like Siri to other apps, etc.
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Old Feb 28, 2014, 08:47 PM   #19
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Great to know they only chose cars I can afford.
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Old Feb 28, 2014, 08:50 PM   #20
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Sapphire could be for in-dash displays for strength.

http://www.macrumors.com/2014/02/27/...ap-conviction/

iCar is receiving state approvals.

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Old Feb 28, 2014, 08:55 PM   #21
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Originally Posted by dustinsc View Post
I would consider paying quite a bit of money (well, more than the $80 I spent o my last head unit) for a head unit that actually made my phone usable in the car. My current unit plays music via bluetooth just fine, but I can't get the built-in mic to work, and so Siri is pretty much useless.
I think an iPad Mini would make a pretty good head unit for this - with the right mounting kits.. I hope they make that possible.
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Old Feb 28, 2014, 08:59 PM   #22
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Finally a good reason for me to pull the trigger on a Ferrari. (!)
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Old Feb 28, 2014, 09:00 PM   #23
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Quote:
"...The deal marks the first time that Apple is embedding its software in devices other than its own branded products."
Will drivers be required to physically have their iOS device in their pocket (in the case of iPhone) or car (in the case of iPad) in order for this system to work? Or will the car's onboard computer host a version of iOS?
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Old Feb 28, 2014, 09:02 PM   #24
Paulshaqz
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lets get lexus next!
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Old Feb 28, 2014, 09:05 PM   #25
jonnyb098
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Yeah does this mean we are FINALLY gonna get 7.1 to the public?
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