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Old Mar 3, 2014, 06:31 AM   #1
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Apple Debuts New Ad Campaign for iPhone 5c on Tumblr




Apple has launched a new campaign for the iPhone 5c on popular social blogging platform Tumblr, reports 9To5Mac. Featuring the tagline "Every color has a story", the campaign's page contains five videos each representing a different theme based on the combination of a certain iPhone 5c color and case. For instance, a video showing the yellow iPhone 5c and a black case displays a pattern mimicking concert lights, while another ad featuring the blue iPhone 5c and a white case imitates skaters on an ice rink.

The page also appears to be showing up as a "Sponsored Post" for a number of Tumblr users, indicating that Apple paid to promote its content on the network. The campaign itself is notable as Apple has traditionally remained off of social media aside from its official iTunes Facebook page and official App Store Twitter profile.

Apple revealed in its Q1 2014 earnings call that it saw lower-than-expected sales of the iPhone 5c due to high sales of the iPhone 5s, with other reports suggesting that the 5s was outselling the 5c by a two-to-one margin. Shortly after the phones were introduced, Apple scaled back iPhone 5c production while ramping up iPhone 5s production to meet customer demand.

Article Link: Apple Debuts New Ad Campaign for iPhone 5c on Tumblr
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Old Mar 3, 2014, 06:47 AM   #2
deluxeshredder
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Just more Samsung-style brute force marketing.
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Old Mar 3, 2014, 06:52 AM   #3
virginblue4
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Someone posted this in the iPhone forums yesterday. Glad to see they are actually from Apple. Would love to them them on TV or maybe as ads on YouTube.
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Old Mar 3, 2014, 06:53 AM   #4
JohnBarnett
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Apple has a presence on Twitter also...

https://twitter.com/AppStore
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Old Mar 3, 2014, 07:04 AM   #5
RoelJuun
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Although I like the animations with the 'bubbles', once you see the actual product (the case that it) it looks terrible. How could they have ever designed something that ugly.
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Old Mar 3, 2014, 07:10 AM   #6
dannyyankou
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Originally Posted by deluxeshredder View Post
Just more Samsung-style brute force marketing.
What are you talking about? They're not attacking their competitors and they have an iPod ad feel to it, IMO.
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Old Mar 3, 2014, 07:10 AM   #7
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Although I like the animations with the 'bubbles', once you see the actual product (the case that it) it looks terrible. How could they have ever designed something that ugly.
I prefer the aesthetic and feel of the 5C over the 5 and 5S. Easy. But the official 5C case. Full ugh. That thing is terrible. Who did they think that'd appeal to?
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Old Mar 3, 2014, 07:36 AM   #8
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I prefer the aesthetic and feel of the 5C over the 5 and 5S. Easy. But the official 5C case. Full ugh. That thing is terrible. Who did they think that'd appeal to?
Agreed; if the 5C had come in 64GB I would have been all over it, I love the design and feel, but alas, 32GB only, so a 5S for me!
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Old Mar 3, 2014, 07:52 AM   #9
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I love there adverts from apple. It makes me want to buy the 5c. I have the 5 at the moment.skate date and enjoy the show are the best ones I think.
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Old Mar 3, 2014, 07:58 AM   #10
cycledance
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i am disappointed that people won't even try out the 5c. it feels better in my hands than the 5s and it doesn´t need a case. my white 5c feels and looks incredible and premium. i bet that your expensive 5s is scratched and is hidden in an ugly, expensive, heavy, thick case. and it's not twice as fast even if u think so.
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Old Mar 3, 2014, 08:18 AM   #11
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Around my university I see much more people with the 5c than the 5s, I much prefer the feel of the 5c over the 5s as well if I'm honest
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Old Mar 3, 2014, 08:32 AM   #12
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I'm not surprised you see the 5c on campus. The colors are really geared to 'kids' than the professional who prefers a more muted appearance.
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Old Mar 3, 2014, 09:10 AM   #13
satchmo
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Agreed.

It would help to introduce a few masculine colours. How about black or deep navy blue?

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Originally Posted by Bigdaddy.wq View Post
I'm not surprised you see the 5c on campus. The colors are really geared to 'kids' than the professional who prefers a more muted appearance.
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Old Mar 3, 2014, 09:11 AM   #14
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A Black 5c would be passable. But the choice of colors are beyond me.
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Old Mar 3, 2014, 09:28 AM   #15
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I haven't seen one in the wild yet. Only the 5S. The cost difference and the ugly colors are taking its toll on the 5c sales, not surprised.
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Old Mar 3, 2014, 10:25 AM   #16
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I haven't seen one in the wild yet. Only the 5S. The cost difference and the ugly colors are taking its toll on the 5c sales, not surprised.
I've seen plenty of both of them
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Old Mar 3, 2014, 10:33 AM   #17
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I haven't seen one in the wild yet. Only the 5S. The cost difference and the ugly colors are taking its toll on the 5c sales, not surprised.
My wife has the white 5C with the pink cover. My mom has the yellow 5C with the green cover. I am not crazy about either of those two combos. But they upgraded from the 3GS to the 5C. So in their case, it was a huge jump and improvement. And they love their phones. And I think that next year if they move it to the lower price tier, I think this will continue to increase in sales. Especially if they do as with the iPods and come out with new colors.
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Old Mar 3, 2014, 11:30 AM   #18
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What are you talking about? They're not attacking their competitors
Apple did FAR more to knock down Android than Microsoft did to knock down its competitors back in the 90s.

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Originally Posted by dannyyankou View Post
and they have an iPod ad feel to it, IMO.
I think it is nothing like the iPod ads. The only recent Apple ad that I consider iPod-esque is "Designed Together".
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Old Mar 3, 2014, 11:34 AM   #19
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I'm surprised that they are even advertising on tumblr. Anyone that uses tumblr knows that apple products are cool and "hipster". Here's a couple examples I found
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Old Mar 3, 2014, 04:02 PM   #20
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I haven't seen web videos released by Apple looking that compressed since the 1990s. It totally destroys the crispness of the vector art. But I can imagine the conversation at MAL:

Developer: "Here's the video. Each one plays in a lightbox so we can maintain the video quality without having long load times."

Art Director: "(long, dreaded pause) I think we have to go full-screen. I'm just not getting the emotional impact right now."

Developer: "Well the art will look really pixelated..."

Art Director: "Let's just try it and see. Because I can tell you the way it is right now won't be acceptable to Apple."

I'm not sure I quite get this campaign. I know it's targeted at the youth market who use tumblr, and that makes sense because the 5c is positioned that way, but these animations seem very abstract. I think they would've been better off creating some stuff for Vine, where short videos are the norm. Animated gifs are more the thing on tumblr.
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Old Mar 4, 2014, 03:30 PM   #21
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Agreed.

It would help to introduce a few masculine colours. How about black or deep navy blue?
Masculine colours? lol

Colours mean different things to different cultures, and have even changed their meanings in the same cultures over the course of the years. You may consider pink or yellow to be feminine, but it's not like that world wide.

Introducing colours for the sake of more variety is a valid point, but the "masculine colour" thing is purely mental... Says quite a bit if you feel the colour of your phone, or any object you own, represents your sexuality/gender.
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Old Mar 4, 2014, 10:59 PM   #22
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Too late Apple. It's already a flop.
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Old Mar 5, 2014, 01:23 AM   #23
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Too late Apple. It's already a flop.
Yeah, Apple like completely lost money on it and stuff.
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Old Mar 6, 2014, 09:50 AM   #24
dannyyankou
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Let's take a moment and appreciate how great Apple advertising really is. This is from LG:

http://www.youtube.com/watch?v=WohB8WDYCZ0
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Old Mar 6, 2014, 06:56 PM   #25
C DM
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Originally Posted by dannyyankou View Post
Let's take a moment and appreciate how great Apple advertising really is. This is from LG:

http://www.youtube.com/watch?v=WohB8WDYCZ0
That is one of the more disturbing commercials that I've come across. How does someone even make that and thinks it's good...and how does someone actually allows it to be released to represent their product?
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